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Q4 Amazon Advertising: How to Enhance Your Brand Experience and Capture Demand

Discover tactics to optimize your Sponsored ads and content strategy to drive discoverability and engagement during the critical Q4 season. By Natalie Taylor August 13, 2020
Q4 Amazon Advertising: How to Enhance Your Brand Experience and Capture Demand
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About the Author

Natalie Taylor is the content manager at Feedvisor, where she oversees and executes on the company's content marketing strategy. Prior to her work at Feedvisor, she wrote for a B2B supermarket magazine, focusing on merchandising and marketing trends in the grocery industry.

Digital transformation of the retail industry has been underway for years, but compared to brick-and-mortar retail, e-commerce has been fairly slow to take over retail market share. This is no longer the case in a COVID-19 economy.

Online growth that was expected to take years has occurred in a matter of months, and it is showing no signs of slowing down. Shoppers are becoming more comfortable with digital channels over physical stores, and e-marketplace sales in particular are continuing to grow

As we head into Q4, there are several converging factors to consider as you prepare your strategy:

  • The potential for a second wave of COVID-19 outbreaks, which could result in another shutdown of physical retail stores
  • The obvious shift of consumer behavior toward online shopping channels
  • Prime Day likely taking place in October, and major retailers like Walmart and Target are already planning to close their stores for Thanksgiving, which will push consumers online for Black Friday shopping

As a result, we can expect more demand — and opportunity — in Q4 than ever before. Having a robust advertising strategy will be critical to ensuring your products’ visibility, differentiating yourself from the competition, and effectively capturing the increase in search traffic.

In this webinar, Feedvisor’s Amazon Advertising specialist reveals specific tactics to optimize your Sponsored ads and content strategy to improve discoverability, enhance the brand experience, and drive shopper engagement during the critical Q4 season.

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