Resources - Playbooks

2021 Holiday Readiness: Five Steps to Win on Amazon

Explore exclusive Q4 growth projections as well as expert tips for preparing holistic strategies that will drive sales on Amazon this holiday season. By Feedvisor September 17, 2021

Set Your Business Goals and Let Feedvisor Do the Rest

Thank you for your interest. You will receive an email shortly to access the content.

The 2020 holiday season was a breakout sales event for e-commerce, especially retailers and brands selling through Amazon as they benefited from a tremendous shift in consumer behavior. For example, Amazon’s Q4 2020 sales increased by 42% YoY to $125.6 billion — and it was the leading brands and retailers in categories such as beauty and personal care, electronics and grocery who were the biggest beneficiaries in this shift in behavior. Building on 2020’s success, Q4 2021 is gearing up to be an even bigger event for online brands and retailers.

For brands and retailers selling on e-marketplaces during the holiday season, now is the time to solidify plans to capitalize on the huge growth opportunity the sales period brings. All components of their online strategy — content, advertising, pricing, promotions and inventory must work in harmony to drive overall performance and success. For success this holiday season, brands and retailers should ensure they’ve taken the following five steps.

When optimizing for holiday success on Amazon, it is crucial that brands and sellers take a holistic approach, using deep-data insights into their operations and competitors to inform strategic adjustments that will maximize their profits throughout the season. From promotional and advertising needs to holistic strategies around pricing, inventory, and more, make sure your Amazon business is set up to win with our expert Holiday Readiness Playbook.

Stay on top of the latest e-commerce and marketplace trends.

Thank you for signing up for our emails. You will receive a confirmation shortly.

Start Preparing Your Holiday Strategies Now With Feedvisor’s “AI-First” Technology and Amazon Expertise

Start 60-Day Free Trial

This site uses functional cookies and external scripts to improve your experience. You may change your settings at any time. Your choices will not impact your visit.

I agree to receive cookies

Click here to read our Cookie Policy.