2021 Holiday Readiness: Five Steps to Win on Amazon

The 2020 holiday season was a breakout sales event for e-commerce, especially retailers and brands selling through Amazon as they benefited from a tremendous shift in consumer behavior. For example, Amazon’s Q4 2020 sales increased by 42% YoY to $125.6 billion — and it was the leading brands and retailers in categories such as beauty and personal care, electronics and grocery who were the biggest beneficiaries in this shift in behavior. Building on 2020’s success, Q4 2021 is gearing up to be an even bigger event for online brands and retailers.

For brands and retailers selling on e-marketplaces during the holiday season, now is the time to solidify plans to capitalize on the huge growth opportunity the sales period brings. All components of their online strategy — content, advertising, pricing, promotions and inventory must work in harmony to drive overall performance and success. For success this holiday season, brands and retailers should ensure they’ve taken the following five steps.

When optimizing for holiday success on Amazon, it is crucial that brands and sellers take a holistic approach, using deep-data insights into their operations and competitors to inform strategic adjustments that will maximize their profits throughout the season. From promotional and advertising needs to holistic strategies around pricing, inventory, and more, make sure your Amazon business is set up to win with our expert Holiday Readiness Playbook.