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How To Predict the Best Selling Products on Amazon This Holiday Season

By Dawn Jenks October 12, 2021
How To Predict the Best Selling Products on Amazon This Holiday Season

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As the 2021 holiday shopping season officially kicks off next month, consumers are starting to create their gift lists. For merchants, it’s essential to know the best-selling products on Amazon during the holidays to better prepare for the season. 

Product predictions help Amazon sellers create successful sales strategies and insight into inventory management, especially during the current supply chain and shipping crisis delays.

Looking back on the past holiday shopping seasons, 2020 looked very different than 2019. The COVID-19 pandemic presented many challenges for consumers and retailers alike. However, as more than half of the US population is now vaccinated, the 2021 holidays are expected to bring back some pre-pandemic normalcy for Amazon sellers and shoppers.

How can you begin to predict top-selling products on Amazon? Let’s start with the 2020 holiday shopping data and trends.

2020 Holiday Shopping Data & Trends

Amazon reported in early December 2020 that it was shaping up to be their biggest holiday season yet. Amazon held its delayed 2020 Prime Day in October, which is the reason why many sellers started their holiday shopping earlier than usual in 2020. 

The Data

Based on Amazon’s figures, the pandemic ended up having a positive impact on sales. Here is some of the data Amazon released:

  • Between Black Friday and Cyber Monday, small and medium-size independent businesses that sold on Amazon had over $4.8 billion in worldwide sales—a 60% increase over 2019.
  • Over 71,000 small and medium-size independent businesses selling on Amazon made over $100,000 because Amazon’s holiday season started in October due to their delayed Prime Day in 2020.

The Trends

Some of the best-selling Christmas items on Amazon in 2020 were the new Echo Dot, Barack Obama’s book “A Promised Land,” and the REVLON One-Step Hair Dryer and Volumizer Hot Air Brush. 

For the full report of the 2020 breakdown of Amazon sales per product category and advertising metrics for the five days between Thanksgiving and Cyber Monday, as well as Feedvisor’s proprietary data and consumer research download the report, Turkey Five 2020 Analysis.

2021 Prime Day Sales Results & Insights

To predict the 2021 holiday shopping trends and help merchants determine what to sell on amazon for Christmas, it can help to review the results of Amazon’s 2021 Prime Day, which took place last June.

The Data

Amazon’s third-party sellers saw a 100% year-over-year Prime Day sales increase and had their biggest two-day selling period yet, according to Amazon.

The Trends

The best-selling products during Amazon’s 2021 Prime Day on Amazon’s US marketplace were the Waterpik Electric Water Flosser, Orgain Organic Plant-Based Protein Powder, 23andMe Health DNA Test, iRobot Roomba 692 Robot Vacuum, and Instant Pot Duo Plus 6 Quart 9-in-1 Pressure Cooker. 

In addition, the best-selling categories worldwide for Prime Day included tools, beauty, nutrition, baby care, electronics, apparel, and household products.

To access more exclusive insights from Amazon’s 2021 Prime Day and discover how leading brands and retailers adapted to the changing Prime Day and e-commerce landscape, you can download Feedvisor’s Amazon’s Prime Day 2021 Analysis.

Predictions for the Best Selling Items on Amazon for Christmas 2021

Amazon just released its list of predicted “it” toys, which shows all the dolls, gadgets, games, and playsets expected to be Amazon’s holiday best sellers. 

This list, titled Toys We Love, makes it easy for Amazon customers to shop for gifts by age group or product type and categories. Categories include Arts & Crafts, Learning & Technology, Games & Puzzles, Outdoors Sports & Ride-Ons, and many more.

If you’re wondering what to sell on amazon for Christmas, it’s toys. Toy sellers and brands on Amazon can undoubtedly expect their most robust sales during the holiday shopping season. But if your seller account or products don’t meet Amazon’s strict criteria for this top-selling Q4 category, you could risk missing out on your most-anticipated profits. 

Therefore, it is crucial to review the requirements for selling toys on Amazon to assure that your business does not experience any disruptions during its busiest time of the year. Amazon sellers and brands can follow these tips and guidelines on how to sell toys on Amazon during the holidays and learn how to get approval for selling in this top-performing Q4 category.

Other resources that can help Amazon sellers determine the most popular gift items this holiday season can be found by simply looking at Amazon’s Most Wish For items and Amazon Gift Ideas

Amazon’s Most Wished For items are specific products most often added to customer Wishlists and Gift Registries. Amazon Gift Ideas are Amazon’s most popular products ordered as gifts. These lists are compiled based on sales volume and updated daily, broken down by product category and type, like tablets, books, music, video games, jewelry, watches, sporting goods, cell phones, cameras, etc. Both of these lists are definitely important to developing your holiday season strategy.

About the Author

Dawn Jenks is a copywriter for Feedvisor, where she develops SEO e-commerce product descriptions and is a contributing blog writer. She was previously a travel public relations executive, and enjoys running, hiking, cooking, and reading.

Final Thoughts

By knowing what items are expected to be Amazon’s best sellers for the 2021 holiday season, brands and sellers can plan their inventory accordingly and invest their advertising budgets behind products that provide the best ROI.

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