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Important Dates For Amazon FBA Sellers: 2021 Holiday Calendar

Find all important Q4 2021 dates in our Amazon FBA holiday calendar, including restocking inventory and finalizing holiday sales strategies. By Dawn Jenks September 2, 2021

It may still feel like summer, but for Amazon FBA sellers, now is the time to switch gears towards the upcoming holiday shopping season. Your success rides on staying one step ahead and planning your Q4 Amazon sales strategies now. 

The fourth quarter runs from October through the end of December, encompassing Thanksgiving, Black Friday, Cyber Monday, Hanukkah, Christmas, and all the year-end promotions leading up to the New Year. Q4 is when competition is at its most fierce, and FBA deadlines are here before you know it. 

November 1 is considered the official kick-off of the 2021 holiday shopping season, which runs through Christmas, although many begin holiday shopping as early as October. Therefore, planning ahead, especially with your Amazon holiday shipping schedule, is crucial. We outline all the dates you need to know so you are prepared for this upcoming Q4 holiday season.

2021 U.S. Amazon Holiday Schedule

October 21

This is the inbound shipping cut-off for vendors. Deal inventory must be in transit for sellers before October  21st in the U.S., and before November 5th in Canada, Mexico, and the UK.

October 24

Based on the Amazon fulfillment center holiday schedule, it’s recommended that all Amazon sellers arrange for their FBA shipments to arrive at fulfillment centers by this date, to ensure your inventory is processed and available to customers in time for the Amazon U.S. holidays.

November 3

This is Amazon’s FBA inventory cut-off deadline for U.S. sellers and inbound shipping cut-off for vendors to ensure your inventory is available for Black Friday and Cyber Monday selling on Amazon

November 26

Black Friday begins. 

November 29

Cyber Monday begins.

December 2 (formerly December 11)

Last day to order inventory from Amazon for Christmas shopping. Inventory must arrive at U.S. fulfillment centers by December 2nd for Christmas.

Tips for Successful Holiday Selling on Amazon

Holiday strategies and preparation should be the top priorities for Amazon sellers now, and even more so in 2021, due to China’s rising shipping costs, supply chain issues, ongoing effects of the pandemic, and increased competition around Amazon Advertising and winning the Buy Box

Below is a roundup of Feedvisor’s recent webinars and presentations on how sellers can set themselves up for smooth sailing through the 2021 holiday season.

How to Prepare Your Amazon Business for 2021 Holiday Selling

Feedvisor’s analysts project another record-breaking Q4, with Amazon sales increasing at least 48.5% compared to Q1 of this year. Check out this webinar where Thrasio’s Senior Director of Brand Management, Malvika Nayak, shares key strategies for preparing for the 2021 holiday season. Explore Q4 growth projections, tips for optimizing listings and inventory, and learn strategies for maximizing your Amazon holiday promotions. 

2021 Amazon Strategies: How Leading Brands and Retailers are Preparing for Holiday Success

In this eMarketer Tech Talk, Feedvisor President and COO Dani Nadel and General Manager of Enterprise Brands Andrew Altersohn discuss how leading brands and retailers on Amazon are preparing their holiday strategies.

Watch the full webinar here for exclusive Q4 growth projections across categories and , tips for creating smart pricing and promotions for each stage of the holiday season., plusAlso, explore in-depth breakdowns of full-funnel advertising campaigns and holistic business optimization strategies.

2021 Amazon Holiday Readiness Checklist 

Using a three-phase approach, Feedvisor created a checklist for ensuring holiday success on Amazon. Explore holistic strategies and tips for optimizing your advertising, pricing, inventory, content, and more to drive profitable growth on Amazon. You can view the holiday checklist here.

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About the Author

Dawn Jenks is a copywriter for Feedvisor, where she develops SEO e-commerce product descriptions and is a contributing blog writer. She was previously a travel public relations executive, and enjoys running, hiking, cooking, and reading.

Final Thoughts

With advanced planning and strategizing, you’ll have much to look forward to this holiday season, especially the sales spikes that many sellers only see during Q4. So get ready, get implementing, and get excited for  holiday purchases to raise your profits.

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