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The 2021 Amazon Holiday Readiness Checklist

Start preparing for the holiday season on Amazon now with our expert checklist for brands and sellers. By Matt Juul August 25, 2021

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As the holiday season quickly approaches, brands and sellers on Amazon cannot afford to wait on preparing their strategies for this critical final quarter of 2021.

Following last year’s unprecedented Q4 success for Amazon and its merchants, Q4 2021 is also shaping up to be an impressive period, with Feedvisor analysts projecting 25%-40% year-over-year sales growth.

Explore holistic strategies and tips for optimizing your advertising, pricing, inventory, content, and more to drive profitable growth on Amazon with our expert’s checklist to the 2021 holiday season.

Preparing for the 2021 Holiday Season on Amazon

As brands and retailers start preparing their Amazon strategies, it is important that they take into account all of the key factors at play with the  upcoming holiday season, such as increased ad spend. During last year’s Q4, for example, CPC rose more than 28% for the Turkey 5 period in 2020 compared to 2019.

While Feedvisor projects Amazon’s Q4 2021 sales to grow by more than 48% compared to Q1 2021, businesses must still ensure they are planning ahead to deal with the ongoing effects of the pandemic, including supply chain issues that can impact fulfillment and inventory. Additionally, brands and retailers must ensure they are investing strategically into their advertising and making holiday plans as soon as possible in order to outpace competitors.

From pricing and promotions to advertising and inventory, explore this checklist to make sure you have everything in place to grow sales and profits on Amazon this holiday season.

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About the Author

Matt Juul is a content writer at Feedvisor, where he contributes to the company's content marketing initiatives. Prior to joining Feedvisor, he was a content marketing writer and podcast host for a business aviation brokerage.

What Will You Learn From This Checklist?

  • How to effectively use the lead-in period between now and November to maximize visibility and ranking on essential product pages
  • Key considerations for planning your inventory to deal with holiday demand and ongoing supply chain issues
  • Expert strategies for efficiently adjusting advertising budgets and pricing to grow momentum and increase sales
  • Why holistic optimization technology is necessary to ensure pricing, advertising, and more work together to drive optimal performance

This blog is part of Feedvisor’s 2021 holiday preparedness series. Sign up for our newsletter to get more holiday-related content sent directly to your inbox.

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