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How to Boost the Ranking of Your Walmart Product Listing
Stay on top of the latest e-commerce and marketplace trends.
Becoming a Walmart Marketplace partner involves a lengthy process of applying, getting approved, registering, and launching. These are just the first steps. Launching and listing your products are another part of the process that bring their own complications.
The important thing to note, however, is that applying to Walmart’s marketplace and listing your products is not enough to guarantee sales. You need to optimize your listings if you want to rank higher and increase sales.
Fortunately, there are a variety of ways you can optimize your listing. This quick guide will help you understand all the important aspects of a product listing and how to improve each one to boost your rankings.
Stay Ahead of Your Competitors
Any successful business keeps track of what its competitors are doing. This helps them figure out what they are doing right and where they can improve. As a Walmart Marketplace partner and seller, the same idea still applies.
So, how do you stay ahead of your competition? You offer customers what your competitors do not. When shopping online, potential customers seek products that offer them great value for their money. This includes aspects such as:
– Item price: Have competitive prices for your listed products
– Shipping price: Provide reasonable shipping rates to your customers
– Shipping speed: Consider giving customers faster shipping options
The price of the item is obvious, but did you know shipping price and shipping speed are also important? When comparing two items from different sellers, the shipping price and speed can be the difference between a sale and a loss.
Set up sales and clearances on items you need to get rid of. Consider enabling two-day shipping or reducing the cost of standard shipping as much as possible.The idea is to let your customers know you care for and respect their business.
Notice your competitor’s listings and make sure you offer customers just as much, if not more, than they do. The competition is fierce in any industry your products sell in, but if you offer more value than your competitors, you can increase sales and boost your rankings.
Optimize Your Product Description
When you have your own website, your digital marketing strategies involve a lot of SEO work that helps your content rank higher. Between content marketing, deciding to outsource link-building, and implementing social media strategies, a lot of effort goes into making sure that search engines find your content.
The same idea applies in the Walmart Marketplace. Walmart uses its own search algorithm to crawl and rank products according to user intent. This is one reason optimizing your product descriptions is so important.
Another reason is the need for information. Potential customers will not feel comfortable purchasing a product they know little about. Beyond helping you with Walmart’s search results algorithm, a detailed product description will also show potential customers everything they need to know about your product.
Here are the elements of your listing you need to optimize:
– Title: Specific and relevant information in 50–75 characters
– Images: Multiple high-quality images that show off the product
– Descriptions: Key features of the product in 150 words or more
– Category: Well-defined and relevant to your product
– Attributes: Specific to your product’s category
Together, these elements make for a product listing that is easy to find. The search bar is there to help potential customers find exactly what they are looking for. The keyword-rich text should help you lead said customers directly to your products.
The categories and attributes of your listing also help customers find you. The key is to categories and pick attributes that are directly related to your product. Your listing will not rank if the customers that find it are looking for something else. Choose a category and attributes that are as closely related to your product as possible.
Once a potential customer finds your listing, images and descriptions will help them make that final decision into purchasing your product if you give them the right information. Put yourself in the customer’s shoes. It is difficult to buy a product you know little about.
This is why images and descriptions help your listing. Clear, high-quality images that illustrate your product well help your potential customers get a better idea of how the product will serve their purposes. Similarly, a good description with relevant information about the product will give the customer all the important information they need before deciding.
Use these elements to create a listing that your customers can easily find and learn about. When you do, you will find your listing ranking higher than before.
Provide Great Customer Service
We now know the importance of staying ahead of your competition and optimizing your product listings. So, what else is there to do? The answer is simple: customer service. A great way to boost your listings is to always provide excellent service to your customers.
Do not underestimate the power of customer feedback. Each listing has a comment section underneath where your customers can (and will) share their experiences with your products.
A negative review on your product listing can make a significant difference in your sales and business reputation. When you get a negative review, contact the customer and do what you can to resolve the issue before it escalates. If you do resolve the issue, kindly ask them to update their review.
One important feature of a product listing is the Order Defect Rate (ODR), a percentage assigned to your product based on the number of cancellation, return, and shipping defects. The result is a percentage that can highly affect your listing’s rankings.
The lower your percentage, the better. Make sure that each one of your products is of the highest quality to boost your listing and rank higher.
Selling your products and growing your business is hard work. The Walmart Marketplace takes some of that pressure off by providing you with a large platform to do just that. The key to succeeding on the marketplace and having product listings that rank competitively is value.
Having a high-quality product is great, but showing this value through a detailed and optimized listing is the key to being found by potential customers. Follow it carefully and watch as your listing rank higher and your sales increase.
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