Resources - Playbooks
Lessons From the Turkey Five: How to Drive Last-Minute Holiday Sales
Stay on top of the latest e-commerce and marketplace trends.
60% of consumers go to Amazon for last-minute holiday purchases.
While the culmination of the holiday shopping season — the Turkey Five — has passed, there is certainly still demand for holiday gifts and purchases from last-minute shoppers.
Touting rapid delivery, year-end deals, and a vast assortment of brands and products, Amazon is a prime destination for hurried shoppers seeking to complete their holiday purchases over the days before and after Christmas. In fact, 60% of consumers go to Amazon for their last-minute holiday purchases.
If you experienced any obstacles during the time period from Thanksgiving through Cyber Monday, now is the time to make any applicable adjustments and be more aggressive in your Amazon strategy in order to drive conversion.
Whether your Cyber Monday or Black Friday blunder stemmed from a fulfillment issue, a string of negative reviews, an error on a product detail page, or an inventory challenge, you can still capture last-minute shopper demand to finish the year off strong.
In this guide, we provide actionable best practices to help you accelerate sales after the Turkey Five, maximize profits on remaining inventory, and attract last-minute holiday shoppers. With the recommendations in this guide, you will be deftly prepared to course-correct any flat or negative sales trends, make progress toward your Q4 targets, and accelerate momentum into 2021.
What Will You Discover in the Guide?
- Key factors to consider when researching your competitors after the Turkey Five, such as their pricing and advertising strategies
- Best practices to identify early indicators of seasonal performance, helping you spot any negative trends right away
- Specific adjustments you can make to your prices for best-selling ASINs to accelerate sales velocity through year-end
- Advertising tactics to increase discovery and conversion, such as retargeting remaining inventory from the Turkey Five
During the final days of the holiday shopping season, you can be more aggressive than usual with regard to your pricing and advertising strategies. If you did not see the performance results that you were striving for during the Turkey Five sales period, leverage the innovative tactics included in this guide to drive growth through year-end and carry that momentum into 2021.