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How to Drive Last-Minute Sales This Holiday Season [Guide]
Stay on top of the latest e-commerce and marketplace trends.
The holiday shopping season is gradually beginning to wrap up, but it is certainly not over yet. According to Deloitte’s 2018 holiday retail survey, more than half of holiday shoppers do not anticipate completing their shopping until December. Moreover, purchases are typically spread out over two months and the longer consumers shop, the more money they are likely to spend. This is great news for brands and retailers on Amazon, revealing that it is not too late to hit your annual sales and performance targets. With the right strategies in place, you will be able to effectively capitalize on last-minute buyers who are shopping from mid-December to year-end.
If you experienced any obstacles during the time period from Black Friday through Cyber Monday, you can also take this opportunity to adjust appropriately in order to drive conversion. Whether your Cyber Monday or Black Friday blunder stemmed from a fulfillment issue, a string of negative reviews, an error on a product detail page, or an inventory challenge, you can still capture last-minute shopper demand to finish the year off strong.
In our latest guide, How to Drive Last-Minute Sales This Holiday Season: Learn From Your Black Friday and Cyber Monday Mistakes, discover specific ways that you can drive last-minute shoppers to your Amazon store and course correct any flat or negative sales trends that you saw following the five-day shopping stretch from Thanksgiving on.
What’s Included in the Guide?
- Factors you should include in your post-Cyber Week competitor analysis, in order to differentiate your items between now and year-end
- Ways to identify negative sales trends early and make SKU-specific pricing changes to increase sales velocity and work through leftover inventory from Black Friday & Cyber Monday
- Advanced advertising strategies to drive visibility and conversion
- Examples of how looking at your Q4 business holistically can optimize the shopping experience for the consumer and provide insights into your sales trends
During the homestretch of the holiday shopping season, you can take advantage of the ability to be more aggressive than usual with regard to your pricing and advertising strategies. If you did not see the performance results that you were striving for after Black Friday and Cyber Monday, you can leverage the innovative tactics included in this guide to drive growth through year-end and carry that momentum into the new year.