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2020 Holiday Shopping Preview: Consumer Trends, Sentiment, and Insights for Q4

Discover the evolving behavior of today’s consumer to ensure you meet your customers’ needs when, where, and how they shop this holiday season. By Natalie Taylor November 10, 2020
2020 Holiday Shopping Preview: Consumer Trends, Sentiment, and Insights for Q4
83% of consumers plan to shop on Amazon this holiday season.

The Q4 holiday season is always a critical period for retail businesses, but in today’s uncertain climate, the stakes have never been higher.

The ongoing impact of the COVID-19 pandemic on economic conditions, supply chains, and consumer shopping patterns has presented considerable challenges for brands and retailers as they are forced to pivot and adapt accordingly. Certainly, marketing and selling strategies that have worked in years past are no longer relevant.

How can you ensure your messaging, pricing, fulfillment strategies and more resonate with your customers this holiday season? With an unprecedented shift to e-commerce channels, where should you prioritize your focus to make sure your products are visible when and where your customers go to buy this year?

With the ensuing effects from the pandemic and the shift in consumer expectations, as a result, brands and retailers must have a comprehensive and empathetic understanding of their customers’ wants and needs and adapt their strategies accordingly to maintain awareness, engagement, and customer loyalty in the most competitive e-commerce landscape to date.

In this report, 2020 Holiday Shopping Preview: Consumer Trends, Sentiment, and Insights for Q4, we provide timely, compelling statistics around shopper behavior, such as the channels on which they buy, the incentives that motivate their purchase decisions most, their spending plans for the major upcoming events, including the Turkey Five, and more.

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About the Author

Natalie Taylor is the content manager at Feedvisor, where she oversees and executes on the company's content marketing strategy. Prior to her work at Feedvisor, she wrote for a B2B supermarket magazine, focusing on merchandising and marketing trends in the grocery industry.

What Will You Discover in the Report?

  • Insights on consumers’ spending plans for key holiday sales dates and which events they expect to find the best deals

  • Statistics around how much shopping consumers plan to complete online versus in-store and the platforms they prefer

  • Which loyalty programs consumers are subscribed to and the incentives that motivate them to make a purchase

  • The product categories consumers plan to shop most this season and the types of purchases they intend to make

The holiday selling season this year is unlike any other before it, as it started earlier with Amazon’s Prime Day in October and is extending through Christmas. To drive continued engagement over the longer course of the shopping period, brands and retailers must be creative in their approach to promotions, ads, and content. With the insights in this report, you will have a better understanding of what shoppers expect this holiday season and, as a result, will be able to adapt your Q4 strategies accordingly.

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