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Amazon Q4: How to Increase Reviews on Holiday Sales

Learn how you can increase product reviews to maximize your holiday sales. By Catherine Ibarra October 29, 2020
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Catherine Ibarra is a marketing consultant at Feedvisor, where she contributes to the company's content marketing initiatives. She has a technology background.

Prime Day has kicked off holiday shopping early this year. Given that Prime Day was in Q4 and the new buyer behavior has shifted towards e-commerce, e-marketplaces are expecting massive search traffic during the upcoming holiday shopping events.

It is critical, now more than ever, to adopt strategies that will increase your conversions. Reviews play an important role in converting shoppers. 79% of consumers go to Amazon to check reviews prior to making a purchase, according to Feedvisor data.

In this webinar, Colleen Quattlebaum of eComEngine offers insight on the importance of product reviews, describes how to get more reviews, and provides tips that will help reduce negative reviews this holiday season.

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