Investing for Q4: How to Diversify Your E-Commerce Strategy

The majority (71%) of consumers are planning to do more than half of their holiday shopping online this year, according to eMarketer. Plus, with an estimated 7.4 million new digital buyers in 2020 — driven by the COVID-19 pandemic — brands and retailers are scrapping their traditional Q4 selling strategies to double down on e-commerce and expand their digital reach.

With the holiday shopping season rapidly approaching, now is the time to invest in your diversification strategy to reach a wider audience and leverage upsell and cross-sell opportunities with new product expansion. 

For those new to selling online or seeking to expand their presence, how can you determine which channels or products will drive the highest ROI for your business? Should you prioritize your own website or, perhaps, an established e-marketplace like Amazon or Walmart? 

In this webinar, Alex Sklar of Payability shares specific tactics you can leverage to diversify your online selling strategy and invest in what is posted to be the most active and critical Q4 for e-commerce to date. 

Discover the key reasons why you should diversify your e-commerce presence to maximize Q4 impact, as well as how to determine whether to prioritize product versus market diversification, ways to identify your niche, an overview of the most profitable options you should consider when diversifying, and the benefits of leveraging outside capital to fund your diversification strategy.