Resources - Playbooks
Amazon Holiday Readiness: How to Effectively Prepare for 2020
Stay on top of the latest e-commerce and marketplace trends.
Year after year, Amazon breaks its own Q4 records in terms of sales, Prime membership adoption, and number of orders fulfilled via rapid delivery. However, given the ongoing COVID-19 pandemic and its effects on consumer sentiment and shopping behavior, Q4 this year is expected to be the biggest and most active selling period in e-commerce history.
With Prime Day in October, brick-and-mortar retailers shuttering their doors on Thanksgiving — the traditional kickoff date for Black Friday sales — and more consumers and brands pivoting to e-commerce than ever before, the stakes have never been higher.
Amazon and e-marketplace sales are projected to grow 32%–35% in Q4 2020.
Before Prime Day 2019, last year’s Cyber Monday was Amazon’s most successful sales day in its history. Is your business prepared to take on the “Cyber Five” — the shopping period between Thanksgiving and Cyber Monday — and carry sales through year’s end?
In this comprehensive playbook, we include data-driven insights and recommendations to help ensure your Amazon operation is set up for success during Q4.
What Will You Discover in the Playbook?
- Unique strategies to help you streamline logistics and inventory management in advance of key shopping dates
- Best practices to optimize your ad campaigns for the holiday season, from keyword updates to ad spend allocation
- Ways you can utilize technology to simplify and automate your workflows heading into the holiday season
While you need a holistic Amazon strategy year-round, putting a clear plan in place for the holiday season will enable you to achieve your targeted sales goals for Q4. Beginning now, start asking yourself key questions such as the following: What is your holiday advertising budget? Do you have any room to increase it? Are your inventory orders placed to ensure coverage for the entire quarter, as well as some Q1 overflow? Do you need to make any changes to your listings, such as keyword optimizations that account for holiday search queries?
Reference this playbook for step-by-step techniques to help you ensure you are not scrambling during the most critical Q4 selling period to date. Leverage these takeaways to holistically prepare your entire Amazon business for the surge in sales and traffic, foster engagement, and drive ROI.