Resources - Playbooks
Amazon Holiday Prep Series: How to Effectively Prepare for 2019
Stay on top of the latest e-commerce and marketplace trends.
The Amazon holiday prep series will run throughout Q4, as well as the weeks leading up to and following the peak selling season. It will focus on relevant e-commerce holiday news, as well as actionable strategies you can implement to achieve your sales goals and carry momentum into the new year.
Last year, Amazon made waves heading into and during the fourth quarter holiday season. It introduced free holiday shipping on all holiday orders and wiped away any minimum purchase price, incentivizing non-Prime members — in addition to the existing, highly loyal Prime audience — to shop on the platform for all of their holiday needs.
According to Amazon, “tens of millions of people worldwide” began a free trial or paid membership to Prime and in solely the U.S., more than 1 billion items shipped for free with Prime. Further, more than 50% of the items sold on Amazon last holiday season came from small and medium-sized businesses. The company also began experimenting with free, same-day delivery last holiday season. The initiative, which has now become a leading priority, includes more than 10 million items, a number that will probably rise after the holiday period comes to a close.
Before Prime Day 2019, last year’s Cyber Monday was Amazon’s most successful sales day in its history. Is your business prepared to take on the “Cyber Five” — the shopping period between Thanksgiving and Cyber Monday — and carry sales through year’s end? In this comprehensive playbook, we include data-driven insights and recommendations to help ensure your Amazon operation is set up for success during Q4.
What Will You Discover in the Playbook?
- Unique strategies to help you streamline logistics and inventory management in advance of key shopping dates
- Best practices to optimize your ad campaigns for the holiday season, from keyword updates to ad spend allocation
- Ways you can utilize technology to simplify and automate your workflows heading into the holiday season
While you need a holistic Amazon strategy year-round, putting a clear plan in place for the holiday season will enable you to achieve your targeted sales goals for Q4. Beginning now, start asking yourself key questions such as the following: What is your holiday advertising budget? Do you have any room to increase it? Are your inventory orders placed to ensure coverage for the entire quarter, as well as some Q1 overflow? Do you need to make any changes to your listings, such as keyword optimizations that account for holiday search queries?
In this playbook, uncover detailed, step-by-step techniques to help you ensure you are not scrambling when October and November arrive. Instead of isolating one variable such as pricing to focus on during Q4, you will be able to leverage the takeaways included in the playbook to holistically prepare your entire Amazon business for the surge in sales and traffic, foster engagement, and drive ROI.