Feedvisor’s Dani Nadel Weighs In on QVC’s Tariff Strategy in Fortune

SUMMARY

In a recent article from Fortune, Feedvisor President and COO Dani Nadel offered insight into how tariffs are uniquely impacting QVC and similar retail platforms. As trade tensions rise and import costs increase, many retailers are reevaluating their supply chains and pricing strategies—QVC included.

Nadel emphasized that QVC’s business model, which combines curated products with live storytelling and marketing, faces particular challenges under the current tariff environment. Rising costs, shipment delays, and last-minute changes to product bundles can disrupt the company’s tightly choreographed operations.

“When tariffs drive up costs, delay shipments, or force last-minute changes to bundles, that entire rhythm can be thrown off,” said Nadel. She noted that QVC must be ready to pivot quickly, repackage value with vendors, and recalibrate its on-air strategy to preserve the customer experience.

To explore how QVC and other retailers are adapting to these shifting dynamics, read the full article.