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The More Buying Choices box is a service that Amazon provides for its customers. This box shows a number that appears on a product detail page and lists one to three Buy Box-eligible sellers who also have that item for sale.
Sellers who have a superior level of customer satisfaction and overall service will qualify for this feature. Price and availability are also factors that determine which sellers will appear within the More Buying Choices box.
Amazon chooses Featured Merchants based on several factors. The overall concept is geared towards providing Amazon Buyers with optimal shopping experiences. Below are the qualifications that a Seller must meet to compete for the Featured Merchant Status:
Maintaining a constant standard of service for all customers is always the optimal way to earn Buy Box-eligible Status. This may include, but is not limited to, any of the following:
Note: Always inform the Buyer immediately if the Seller is unable to meet shipping requirements or estimated delivery dates.
Sellers who meet these qualifications are eligible for the Buy Box.