How Amazon Sellers Can Win Long Term

Published on January 12, 2017

The L.A. Amazon Professional Sellers’ Summit took place on 9/13/16 at the Sofitel Hotel in Beverly Hills.

In this video, CEO of CPC Strategy Rick Backus argues that in today’s competitive marketplace, Amazon sellers need to go beyond sponsored products to grab their audience’s attention: they need to understand who their consumers are, and how they behave.

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