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The 2021 Amazon Prime Day Playbook

Get your Amazon business ready to maximize sales and overall performance during the annual shopping event.
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By Matt Juul April 29, 2021

Prime Day 2021 kicks off later this summer, and Amazon’s annual shopping event is poised to be bigger and busier than ever.

Last year, Prime Day proved to be an unprecedented success, generating over $10 billion in total gross sales for Amazon and its merchants. In particular, small and medium-sized businesses saw their sales increase nearly 60% from 2019, surpassing $3.5 billion in sales for Prime Day 2020.

With Amazon now serving more than 200 million Amazon Prime members across the globe, brands and sellers must start preparing strategies as soon as possible in order to maximize their Prime Day success.

Explore our 2021 Prime Day Playbook to learn everything you need to know about optimizing your approach to the popular, two-shopping event for the best results.

Matt Juul
About the Author

Matt Juul is a content writer at Feedvisor, where he contributes to the company's content marketing initiatives. Prior to joining Feedvisor, he was a content marketing writer and podcast host for a business aviation brokerage.

Gearing Up for Prime Day 2021 Success

Brands and sellers can leverage the surge in Prime Day traffic simply by having their items for sale on the platform during the shopping event. However, businesses that are proactive about their Prime Day strategies will see even better returns while growing their presence in front of higher-value Amazon consumers.

As the growing interest of Prime members continues to fuel increased sales across categories, businesses need to optimize their strategies to meet the needs of consumers while maximizing visibility and ROI. Learn they keys to enhancing  product detail pages, inventory management, advertising and pricing strategies, plus other key tactics to get the most out of Prime Day 2021.

What Will You Learn From the 2021 Amazon Prime Day Playbook?

  • How to optimize product listings and implement SEO-focused keywords to maximize Prime Day discoverability
  • Which Prime Day inventory and shipment issues to prepare for so you can prevent costly restocking delays
  • How to take a SKU-by-SKU strategy is key to optimizing prices for both under-converting products and top-selling ASINs
  • Plus holistic Amazon Advertising strategies for maximizing Prime Day ad spend and conversions

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