Resources - Playbooks
How to Remain Competitive on Amazon’s Saturated Marketplace
Stay on top of the latest e-commerce and marketplace trends.
44% of Amazon sellers cite direct competition with Amazon as a leading concern.
Competition on Amazon is at an all-time high and ensuring your products’ discoverability and your business’s sustainability is becoming increasingly challenging. Since 2017, over 3 million new third-party (3P) sellers have joined Amazon marketplaces worldwide and there are now nearly 2 million brands operating on the platform.
In addition, Amazon itself poses a threat to sellers and brands both competing for the Buy Box and competing in the branded and private label segments. As the original categories of many top Amazon merchants become increasingly saturated, sellers and brands are seeking opportunity elsewhere, expanding to new categories or subcategories. Yet many often do so without proper insights into the opportunity, consumer demand, and competitors within those categories that are necessary to inform a competitive strategy.
Do you know who your direct and indirect competitors are on Amazon? Are you aware of the competing, complementary, and substitute products that affect the demand, price points, and discoverability of your items?
Indeed, remaining competitive and profitable on Amazon requires comprehensive understanding of your direct and indirect competitors as well as a fluid strategy that evolves and adapts to Amazon’s dynamic marketplace.
Performing a competitive analysis is crucial to staying ahead of the competition on Amazon. A regular examination of key competitor metrics will not only help you track your own performance and profitability but will also allow you to make more precise scouting decisions and optimize your pricing and advertising strategies to increase your sales and market share.
In The Amazon Competition Playbook, designed for both sellers and brands, we examine the intricacies of Amazon’s competitive sphere, the variables that impact your demand and prices, and strategies to increase your market share, drive sales, and ensure the sustainability of your Amazon business.
What Will You Discover in the Playbook?
- How to win against Amazon’s Buy Box competitive and private label products
- A breakdown of all the types of competitors that exist within Amazon’s competitive sphere and how they impact your demand
- Steps to performing a competitive analysis for your business and which metrics you should regularly monitor
- Strategies to dynamically price your entire catalog and increase your market share
Whether you are a brand or seller operating on Amazon, it is crucial that you understand every layer of competition on Amazon as well as the numerous variables that can directly or indirectly affect your performance on the platform.
With the details and strategies outlined in this playbook, you will be prepared to optimize your business accordingly and adapt to real-time market changes to always remain one step ahead of the competition.