Lessons From Prime Day 2020: How to Ensure Q4 Holiday Success
Prime Day was a record-breaking success. Leverage sales and advertising data from the event to optimize your strategy this holiday season.By Catherine IbarraNovember 11, 2020
Stay on top of the latest e-commerce and marketplace trends.
About the Author
Catherine Ibarra is a marketing consultant at Feedvisor, where she contributes to the company's content marketing initiatives. She has a technology background.
Prime Day in Q4 kicked off holiday shopping early. The shopping event, which is known to generate a high volume of sales for sellers, broke records this year. Third-party sellers surpassed $3.5 billion in sales while Amazon and first-party merchants sold nearly $10 billion worth of products.
The event’s success can in part be attributed to its new date, consumers’ new e-commerce behavior, advertising strategies utilized by sellers, and more. Insights from Prime Day are incredibly valuable and can help enhance your selling strategies this holiday season.
In this webinar, Alex Lannigan of Feedvisor reveals findings from our Prime Day 2020 report, describes advertising strategies that drove the greatest impact during Prime Day, and recommends tactics that will maximize your conversions for the rest of Q4.
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