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Holiday Deadlines for Brands & Sellers on Amazon in Q4
15% of consumers have already begun their holiday shopping
Holidays have already started; 15% of consumers have already begun their holiday shopping, and this year is going to be as fierce as ever. Get tips to beat your competitors and meet Amazon’s crucial deadlines for submitting deals, sending shipments, and optimizing ads with our handy timeline below.
Amazon Shipping and Deals Dates for Q4
There are three key date ranges you need to watch out for to make sure you are meeting all of Amazon’s deadlines.
Deadline to Submit 7-Day Deals, Lighting Deals, and Best Deals
- September 2: U.S. and Australia
- October 7: Canada, Egypt, France, Germany, Italy, Japan, Kingdom of Saudi Arabia, Mexico, Netherlands, Poland, Spain, Sweden, Turkiye, United Arab Emirates, and the UK
Despite inflation, consumers report they are now shopping more online, with deals and discounts as their primary motivators when choosing a product or brand on Amazon. Although the deadline for the U.S. has already passed, there are other discounts and coupons you can offer to stand out during important holidays. In fact, 58% of consumers shop for deals and discounts during Black Friday and Cyber Monday.
Find out which advertising types resonate with consumers in 2022 and what kind of discounts shoppers expect this holiday season by downloading the new 2022 Amazon Consumer Behavior Report.
Inbound Shipping Cutoff Dates for Vendors
Please note that your deal inventory must already be in transit to meet these deadlines.
- October 8: Japan
- October 13: U.S.
- October 28: Canada
- November 11: France, Germany, Italy, the Netherlands, Spain, and the UK
- November 14: Kingdom of Saudi Arabia, Mexico, and United Arab Emirates
Exploring your shipping options for the holidays? Find out which fulfillment method is best for you and your business by downloading the Amazon Fulfillment Playbook.
FBA Inventory Cut-Off Date for Sellers
Free shipping is the third most important reason consumers shop online, behind lower prices and convenience. By meeting your FBA shipping deadlines for Amazon, you are reaching a larger Amazon audience in Q4.
- October 8: Japan
- October 21: Canada
- November 2: U.S.
- November 4: France, Germany, Italy, Netherlands, Spain, and the UK
- November 10: Australia
- November 14: Mexico, Egypt, the Kingdom of Saudi Arabia, and the United Arab Emirates
Looking for more FBA information? Read about Amazon’s updated FBA quantity limits for 2022.
Important Holidays on Amazon in Q4
Although holiday shopping has already begun, consumers still view the holidays as the best time to score deals. A new report details that 38% of U.S. consumers will wait to make a big purchase until one of these big events highlighted below, and 60% of consumers say they are waiting for deals and discounts during Black Friday or Cyber Monday.
- October 11-12: Prime Early Access Sale
- October 24: Diwali begins in India
- November 3: Culture Day in Japan
- November 11: Singles’ Day in China
- November 24: Thanksgiving in the U.S.
- November 25: Black Friday in the U.S.
- November 28: Cyber Monday in the U.S.
- November 24-28: Cyber 5 in the U.S.
- December 18-26: Hanukkah
- December 25: Christmas
Download the 2022 Amazon Holiday Readiness Checklist to meet demand in a lucrative period
Types of Amazon Promotions for Q4
This promotion is only available to sellers and must meet a minimum 15% discount off the lowest price in the last 30 days or the lowest price year to date.
7-Day Deals are featured on the event page that runs throughout the event.
This promotion is only available to vendors and must meet a minimum 15% discount off the lowest price in the last 30 days or the lowest price year to date.
Best Deals run for 14 days on the event page with a set maximum quantity of units.
This promotion is only available to sellers and vendors and must meet a minimum 20% discount off the lowest price in the last 30 days or the lowest price year to date.
Lightning Deals run for several hours on Amazon’s event page with a set maximum quantity of units.
This promotion is only available to sellers and vendors and must meet a minimum 20% discount off the current website price and have positive product reviews and ratings.
Coupons give high visibility on search result pages and feature a coupon badge. This promotion type has the potential to be featured on Amazon’s coupon home page, category pages, and peak event pages if the coupon is popular.
Check out your advertising options on Amazon for Q4 by downloading the Comprehensive Guide to Amazon Advertising.
Besides meeting Amazon’s rigorous shipping and deals deadlines, optimizing your end-of-year strategies to meet new consumer behaviors is the next step to stand out in Q4. But how can you predict holiday shopping behaviors?
In Feedvisor’s newly released report, you’ll get a comprehensive look into the impact of inflation on Q4 buying habits, the evolution of consumer shopping behaviors, plus comparisons to prior years’ statistics. Read the 2022 Consumer Behavior Report.