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How to Find Success With Seller Fulfilled Prime [Webinar Recap]
Stay on top of the latest e-commerce and marketplace trends.
Amazon Prime is frequently on the tip of the tongue for online shoppers everywhere — the program, which now boasts over 100 million subscribers globally, has truly changed how customers shop online via its free two-day delivery. It is ever-evolving and has grown to include media content, event offers, and even discounts to Prime members at Whole Foods.
In a recent Feedvisor webinar, special guest Skyler Fancher from Amazon presented on Seller Fulfilled Prime and the measures that sellers can take to implement and navigate the program with success. SFP grants qualified Professional sellers the Prime badge on orders fulfilled from their own warehouses. Like Fulfillment by Amazon, SFP requires sellers to deliver on the Prime promise and Amazon holds the program to the same customer-first performance metric requirements.
Amazon is constantly improving and optimizing Seller Fulfilled Prime. Recently, they rolled out FastTrack promises, which allows SFP listings to better mimic FBA listings, pushing customers further into the buying funnel through messaging. They have made bulk labels and negative feedback suppression through Buy Shipping, and pre-paid returns available for Seller Fulfilled Prime.
The flexible, no-cost-to-start program is a great way for sellers to make sure their entire product selection is Prime-enabled, which will open the door to increased product search discovery and sales conversion.