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How to Find Success With Seller Fulfilled Prime [Webinar Recap]

In a Feedvisor hosted webinar, Seller Fulfilled Prime expert Skyler Fancher from Amazon presented on all aspects of SFP — why it is advantageous for Amazon sellers to strive for a fully Prime-enabled catalog, benefits and requirements of the program, products best suited for it, and insider tips and tricks. By Catie Grasso June 28, 2018
How to Find Success With Seller Fulfilled Prime
Catie Grasso
About the Author

Catie Grasso is a marketing content writer for Feedvisor. Previously a B2B product marketing specialist, she enjoys running, trying new restaurants, and planning her next trip overseas.

Amazon Prime is frequently on the tip of the tongue for online shoppers everywhere — the program, which now boasts over 100 million subscribers globally, has truly changed how customers shop online via its free two-day delivery. It is ever-evolving and has grown to include media content, event offers, and even discounts to Prime members at Whole Foods.

In a recent Feedvisor webinar, special guest Skyler Fancher from Amazon presented on Seller Fulfilled Prime and the measures that sellers can take to implement and navigate the program with success. SFP grants qualified Professional sellers the Prime badge on orders fulfilled from their own warehouses. Like Fulfillment by Amazon, SFP requires sellers to deliver on the Prime promise and Amazon holds the program to the same customer-first performance metric requirements.

Amazon is constantly improving and optimizing Seller Fulfilled Prime. Recently, they rolled out FastTrack promises, which allows SFP listings to better mimic FBA listings, pushing customers further into the buying funnel through messaging. They have made bulk labels and negative feedback suppression through Buy Shipping, and pre-paid returns available for Seller Fulfilled Prime.

The flexible, no-cost-to-start program is a great way for sellers to make sure their entire product selection is Prime-enabled, which will open the door to increased product search discovery and sales conversion.

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