Counterfeits and Unauthorized Sellers: How to Protect Your Brand on Amazon

Nearly half (48%) of brands on Amazon cite defense against counterfeits, MAP violators, and unauthorized sellers as one of their top challenges associated with operating on the marketplace. 

Indeed, these issues are among the most damaging challenges brands face on Amazon, as fake goods and illegitimate sellers increase the likelihood of a poor shopping experience, threatening your brand’s hard-earned equity, reputation, and consumer trust. 

While Amazon has made a number of moves in recent years — including the launch of its new Counterfeit Crimes Unit and requiring sellers to list their business identities and contact information — the onus is ultimately on you to take proactive measures to avoid challenges with counterfeits and rogue sellers to begin with. 

In this presentation, industry expert Cynthia Stine reviews different approaches brands can take to effectively combat counterfeits and remove unauthorized sellers while remaining compliant with Amazon’s policies.