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Counterfeits on Amazon: How to Protect Your Brand

In this guide, discover actionable strategies you can implement to protect and maintain your brand and its equity on Amazon. By Natalie Taylor July 8, 2020
Counterfeits on Amazon: How to Protect Your Brand

The rise of e-commerce marketplaces in recent years has brought with it the rise of illegitimate sellers and counterfeit products. Given the open nature of its marketplace, Amazon, in particular, has fallen under intensifying scrutiny over the sale of fake goods on its platform, drawing attention from consumers, brands, and regulators alike. 

Over a quarter (28%) of brands on Amazon cite defense against counterfeits as one of their top challenges associated with operating on the marketplace, according to Feedvisor data. While counterfeits are certainly not exclusive to Amazon, the company — being the top destination for online shoppers — has been taking measures and launching new initiatives, such as the “Counterfeit Crimes Unit,” to maintain the trust and loyalty of not only consumers but also the brands selling on its platform.

Counterfeit products increase the likelihood of a poor shopping experience, threatening your brand’s hard-earned equity, reputation, and customer loyalty. While Amazon continues to work with former federal prosecutors, experienced investigators, and data analysts to identify sellers who attempt to sell knock-off products and aid law enforcement officials in prosecuting counterfeiters, brands owners must also take their own measures to protect their brand name and avoid vulnerabilities. 

In this compact guide, Counterfeits on Amazon: How to Protect Your Brand, uncover a detailed overview of specific tactics your brand can implement to mitigate the risk of brand erosion from counterfeit goods.

Natalie Taylor
About the Author

Natalie Taylor is the content manager at Feedvisor, where she oversees and executes on the company's content marketing strategy. Prior to her work at Feedvisor, she wrote for a B2B supermarket magazine, focusing on merchandising and marketing trends in the grocery industry.

What’s Inside the Guide?

  • The must-know details about Project Zero, Amazon’s latest initiative designed to suppress the sale of counterfeits
  • Key highlights from Amazon’s anti-counterfeiting and intellectual property policies
  • Requirements and eligibility information for Amazon’s various brand services
  • Strategic actions you can take to further solidify your brand presence and establish consistency in the market

If you are a brand or intellectual property owner on Amazon and want to avoid infringement upon your intellectual property or brand value, the tactics outlined in this guide will be immensely beneficial for maintaining a consistent, credible brand image.

Counterfeiting is not confined solely to luxury products, but rather exists across a diverse range of products such as electronics, sports-related merchandise, furniture, apparel, and more. Our Amazon experts have outlined several measures you can take to proactively protect your brand against counterfeits and maintain control of your brand’s identity and equity.

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