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How to Optimize Your Returns Process
Returns are a no-win situation. Unhappy customers have to go through the hassle of returning their purchase, and merchants have to deal with the lost time, inventory, and revenue that comes with the return. According to the National Retail Federation, online purchases are returned at a rate of 17%, which means for every $100 you earn, you should expect roughly $17 in returns.
However, managing returns is an inevitable part of doing business. WBR Insights found that 89% of buyers are less likely to shop with a business after a poor return experience, whereas a positive return experience encourages 97% of consumers to purchase again.
While vital to retaining your customers, returns are also instrumental in acquiring them in the first place: A ZigZag returns study revealed that 79% of consumers check your return policy before making a purchase, and if they don’t like what they see, almost half won’t complete a purchase.
Your return policy thus drives conversion, and your returns process retention. With that in mind, let’s discuss how you can optimize your overall procedures to improve your post-purchase experience and build customer loyalty.
Wrapping Up — Make Your Returns Process a Selling Point
Returns don’t have to be the Boogeyman for your eCommerce business. They can instead set your company apart and, when done well, keep customers coming back for more.
Follow the tips we’ve outlined above to transform your returns from a nightmare into a dream for everyone involved.
Powered by their SaaS technology platform Preptopia™, MyFBAPrep sellers gain access to unified billing, analytics, business intelligence reporting tools, and real-time inventory snapshots across multiple warehouses in the network. The company provides FBA Prep automation, modern robotics item picking, and a dedicated account management team. Based in Coral Springs, Florida, MyFBAPrep moves over $1 billion in gross merchandise value (GMV) and processes over 10 million units annually.