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Cyber Monday 2017 Recap
Stay on top of the latest e-commerce and marketplace trends.
Cyber Monday Sales Hit an All-Time High Thanks to Mobile
The holiday season is off to a great start with online sales from Thanksgiving through Cyber Monday reaching just under $20 billion. What attributed to this 15.2% YoY growth? Mobile mainly.
Forget the brick and mortar vs online store shopper trend we’ve seen so far during the holiday season. This year, mobile is dictating how holiday shoppers buy, representing 33.1% of online revenue. That’s a 22.2% YoY increase. Mobile had its first $2 billion day on Cyber Monday. The average smartphone conversion rate for Cyber Monday was 3.5%, that’s a 10.1% rise from 2016. Amazon also experienced an uptick in mobile shopping. Orders made through the Amazon app were 50% up from 2016.
Mobile eCommerce is widely becoming the new norm as more consumers turn to their smartphones for a more streamlined shopping experience.
In light of the revenue driven by mobile, VP of Marketing and Customer Insights at Adobe said: “People increasingly know where to find the best deals and what they want to purchase, which results in less price-matching behavior typically done on desktops. Millennials were likely another reason for the dramatic growth in mobile, with 75% expecting to shop via their smartphone.”
And if that wasn’t enough, catch this, 140 million digital shoppers in the US alone visited online retail stores on Cyber Monday, with 103 million using mobile and 40 million shopping on both mobile and desktop.
Mobile revenue and traffic wasn’t the only record breaker though! Black Friday witnessed a 16.9% YoY increase and Cyber Monday sales were off the charts, reaching 6.59 billion. Online spending increased 16.8% YoY. That’s 1 billion more than Cyber Monday 2016 — making it the biggest online shopping day in history!
Other Top Cyber Monday 2017 Highlights
– Amazon was the most visited online marketplace on Cyber Monday, followed by Walmart and eBay.
– Best sellers included the Nintendo Switch, PJ Masks, LOL Surprise Dolls, ride-on-cars and Roku.
– The top product category on Cyber Monday was apparel and accessories.
With so many record breaking sales already, what does the rest of the holiday season have in store? We can’t wait to find out!