University - General Information About Amazon

Advanced Search

The Advanced Search option is available to help buyers find items that they are looking for faster and more easily. It allows for more details to be input, ensuring that the search results will be more specific and more precisely what the buyer is looking for.

Using the Advanced Search Feature

Using the Advanced Search function can be done from any Amazon site page. The buyer simply types in a keyword or phrase that represents the item or items he or she is looking for. The buyer can also choose from a specific category or opt for the All Categories option. Then a drop down menu will appear with various details that can be used to narrow down the search results. For example, if a buyer is looking for a copy of Alice in Wonderland with Johnny Depp, the search results can be narrowed down by filtering the options that will appear by date or by 2010. This function in meant to make the search feature as streamlined and efficient as possible for the buyer.

Getting Items to Appear in the Search Results Pages

It is integral that sellers understand how to get their products to appear within these search results. Any items that appear on these pages will be seen by the buyers. Items that do not appear within the search results pages, though, will not, and will be much harder to sell. Therefore, it is of the utmost importance that sellers do everything in their power to ensure that their products show up on these listings. Steps that can be taken to guarantee a presence include:

  • Use details. Write a complete, accurate and descriptive product description.
  • Maintain a high rating. The Performance Rating can also affect the status and placement of the seller’s products. A low rating, for example, will knock an item out of view, and it can also have other, more severe penalties. On the other hand, a high seller’s rating can secure an item’s position in the most noticeable real estate on the screen. Sellers can view their performance rating as well as the Performance Rating Measurements for metrics and ideas on how to improve that rating when necessary.

Beyond the Advanced Search

In addition to the Advanced Search function, Amazon has several specific areas that are designated for popular items such as wedding registry or automotive parts. Read the Product Search page to find out more details about finding these areas or getting listed there.

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