University - Amazon Advertising

Amazon PPC Automatic Campaigns

Amazon Sponsored Products: Automatic Campaigns

Targeting uses keywords and products to show your ads on search and detail pages to relevant shoppers. With Sponsored Products automatic targeting, Amazon targets ads to all relevant customer searches based on your product information — its category, related products, and keywords in your product description.

For example, your ad will be eligible to be shown in the search results if your ad product closely or loosely matches search results from shoppers. You can discover long tail keywords that you may have never guessed people would search for. This form of targeting allows you to take the keywords you discovered and test them a manual campaign.

Automatic campaign targeting factors into an Amazon advertising strategy because it allows you to bid on relevant search terms. However, going this route may give you less control compared to manual campaigns, where you can explicitly identify the keywords for searches your ads are surfacing for.

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