All products on the Amazon site must include at least one product image. Indeed, one of the ways that sellers are able to maximize their products’ visibility is by making sure that their product listings include attractive, accurate images.
The Main Image
The primary product image is the main image, and represents the item in search results and browse pages. It is therefore the first image that customers see on the product detail page. Sellers should aim to provide main images that are easy to understand, informative, attractive, and accurate represent the specific product that is being sold.
Other View Images
Amazon recommends that sellers also include additional images, known as other view images, in their product listings to provide buyers with additional information regarding the product, further enhancing their understanding of the product’s features. Examples of other view images may include pictures of different angles or sides of a product, an image of the product in use, or a shot that provides details that are not visible in the main image. As they manage their Inventory, sellers may submit up to eight images for every item. The additional images have been proven to increase the popularity of the items and enhance their sales.
Amazon Standards for Product Images
To ensure that their products are well represented, with clear product images, sellers are encouraged to adhere to Amazon’s requirements for all of their products that include accurate product identifiers.
A product image must:
- Include cover art or a professional photograph of the product being sold. Illustrations are not permitted.
- Be in focus, professionally lit, smooth, and with realistic color.
- Include the full product in the image frame – no partial images.
- Fill 100% of the image frame when the product is found in Books, Music, or Video/DVD categories (jewel cases, promotional stickers, cellophane, and the like are not permitted).
- Fill 85% of the image frame when the product is found in any category other than Books, Music, or Video/DVD.
- Have a pure white background (color code: RGB 255, 255, 255).
A product image must NOT:
- Contain additional text, graphics, or other images.
- Contain unnecessary additional objects.
- Be pornographic or offensive in other manner. For example, images of intimate apparel and swimwear may not be sexually explicit, such that poses that could be interpreted as indecent or lewd are not permitted, nor are images with full nudity or sheer garments that reveal genitalia or breasts/nipples in a lewd manner. Additional details regarding the limitations on intimate apparel images may be found here. Images are determined to be acceptable or inappropriate at the sole discretion of Amazon.
Amazon Standards for Other View Images
Amazon recommends that sellers include additional images in their product listings to provide buyers with additional information regarding the product, enhancing their understanding of the product’s features (e.g., different angles or sides of a product; the product in use; details that are not visible in the main image.
- Must be of, or pertain to, the product.
- Must be in focus, professionally lit, smooth, and with realistic color.
- Must fill 85% of the image frame.
- May be staged with other objects to demonstrate use or scale of the product.
- May be a cropped or close-up image.
- May include a background or environment (white is not required).
- May include text or demonstrative graphics.
- May NOT include pornographic material, or material that is offensive in other ways.
Product Image Technical Requirements
Both product pmages and Other View Images must comply with Amazon’s technical specifications.
- Format: JPEG (.jpeg/.jpg) is preferred, but TIFF (.tif/.tiff), GIF (.gif), or PNG (png) are also accepted.
- Pixel Dimensions: At least 1000 or more in either height or width is preferred, as this size enables the zoom function to highlight the product, which enhances sales.
- Color Modes: RGB or CMYK.
- File Names: For product images, the file name must consist of the Product Identifier, followed by a period and the appropriate file extension (for example, B000123456.jpg). Sellers should note that spaces, dashes, and other characters in the file name will prevent an image from appearing online. For Other View Images (that do not necessarily have Product Identifiers), sellers should submit the image with a four-character variant code added to the file name (for example, B000123456.PT01.jpg).
Note: Amazon servers can only accept images that are formatted to their specifications. Amazon also reserves the right to remove images that do not meet the above standards. It is the responsibility of all sellers to ensure that they have the necessary rights to display the images they submit.