Get the Amazon Back to School Playbook
Optimizing Amazon Strategies for the 2021 Back-to-School Season
Last year, parents with children in elementary school through high school were expected to spend a record $33.9 billion on BTS items, with that number likely to rise for the 2021 season.
Additionally, 71% of parents are using the 2021 school shopping season to get their children ready for a return to the classroom this fall, which means an increasing interest in purchasing new clothes, dorm decorations, and other key items that are set to benefit from in-person activities resuming.
Explore this playbook to learn how today’s leading brands and top-selling retailers are using essential strategies like curated, school-specific messaging and promotions that resonate with parents and students over their evolving BTS season needs.
What Will You Learn From This Playbook?
- How to create attention-grabbing advertising campaigns and shopping experiences that resonate with parents and students
- ASIN-level pricing optimization strategies, plus tips for optimizing product listings and BTS-themed landing pages
- Best practices around managing inventory for top-performing SKUs, as well as how to address spikes in demand
- Data-backed insights for selling textbooks and which products get the most attention during BTS season