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Amazon Suspension: How To Write An Amazon POA
What Is an Amazon Plan of Action?
When filing an appeal over suspended selling privileges, the company will often request that sellers submit a POA, which provides a thorough overview of what they will do to improve their account health and correct all issues Amazon has identified. While many aspects of an Amazon appeal plan of action are straightforward, sellers must ensure that they are following Amazon’s best practices for writing a POA.
When submitting a POA, make sure that your letter answers the following three questions:
1. What was the root cause that led to the issue?
Identify the Amazon root cause and the critical factors behind the situation.
2. What actions will you take to resolve the issue?
If the issue persists, explain the specific steps that will be taken to fix this current problem.
3. What steps will you take to prevent future issues?
Create an outline of the systems and measures you plan to enact to prevent similar situations from occurring in the future.
Sellers can review the issues that led to a deactivation, as well as submit appeals, through the Account Health section of their Amazon Seller Central profile.
Guidelines for Writing an Amazon POA
Beyond addressing the three key questions above, your POA should also be written to give Amazon transparent insight that is easy to read and understand. Amazon outlines the following four guidelines for what keep in mind when crafting a POA:
-Your writing should be clear and concise: A plan of action is not meant to be a lengthy essay that covers every aspect of your business. Instead, it should be direct and factual, focused solely on the events that caused the issues and important supporting details.
-Include explanations for all issues: If an Amazon account suspension was caused by a combination of factors, make sure to address every root cause and include corrective action plans for each.
-Submit supporting evidence for all items in question: As part of your POA, do not forget to include supporting evidence related to all products or ASINs that Amazon is reviewing. Additionally, make sure that requested documents cover the pertinent time frames needed for the review.
-Bold and highlight important evidence and sections: Make your Amazon POA more reader-friendly by highlighting specific sections within documents to showcase important information, such as Terms and Conditions clauses, supplier details, ASINs, and more.
Plan of Action Dos and Don’ts
In addition to Amazon’s POA recommendations, there are other dos and don’ts that sellers should also follow when submitting an appeal, which may further help increase their chances of having Amazon account suspensions removed.
-Stick to the facts about the issues and your situation
-Provide context with a succinct company introduction
-Include all relevant examples and requested details behind the suspension
-Make your writing easy to read by breaking POA topics into bullets
-Keep things positive and focused on solving the problems at hand
-Submit automatic and non-personalized responses as an appeal
-Get negative and blame Amazon or others for the issues
-Include irrelevant information that does not pertain to the issues
-Write too much, addressing more than just the key points
Change in Suspension Policy
As with many of its policies, Amazon will sometimes change its criteria and processes around suspensions and how to appeal them using a POA. In 2019, the company began providing 30-day notice and offering more detailed explanations to sellers as to why their suspensions occurred.
Amazon has also become more aggressive over the past year in suspending sellers, many from overseas, that are utilizing nefarious tactics to promote fake product reviews and violating other aspects of the company’s Code of Conduct.
Make sure you are staying up to date on the latest changes to Amazon’s suspension policies in order to avoid any mishaps.
Sellers on Amazon cannot afford to let mistakes or oversights lead to account deactivations, as suspensions can have an immensely detrimental impact on your business.
However, should this situation arise, the steps for filing an appeal and creating a plan of action as outlined in this guide can help you get back on track and in Amazon’s good graces.
Additionally, brands and retailers can prevent facing these scenarios by deploying the right machine-learning technology and hands-on managed services that will actively optimize and monitor your operations to achieve the best results.
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