Before the Targeting page update to Amazon’s advertising console in 2021, users were frustrated that they had to download an advertising report every time they wanted to get an expansive view of their campaigns. On top of that, depending on the number of campaigns across Sponsored Products and Sponsored Display, downloading the report took 5 to 20 minutes, depending on the size.
It was a waste of time and didn’t give users the ability to make bulk edits across campaigns. Then came the celebrated Targeting page update in Amazon’s advertising console.
Even now, it is still an important page that anyone using Amazon’s advertising console should be familiar with. Let’s walk through Amazon’s Targeting page, including the helpful features and functionalities it added for Amazon advertisers.
What is the Targeting Page on Amazon?
In August 2021, the Amazon Targeting page was launched, giving a new account-level view to the campaign manager. The new Targeting page in the advertising console gives you a complete picture of the list of targets across your automatic, keyword, product, and audience targets. This includes all active advertising campaigns or ad groups for Sponsored Products and Sponsored Display.
“The filters and bulk operations available make it simple for any seller to make data-driven decisions and adjustments to their keywords. It may be the most impactful operational tool that Amazon Advertising has to offer,” Keaton Sieve, Advertising Specialist.
Unlike before, you can now view the delivery and performance metrics for each target. This allows you to quickly understand your areas of opportunity in both the top and bottom performing targets.