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How to Appeal to Gen Z Consumers on Amazon

In this guide, discover Gen Z’s key characteristics and shopping habits to help you tailor your e-commerce strategy to earn their elusive loyalty. By Natalie Taylor December 10, 2019
How to Appeal to Gen Z Consumers on Amazon

With the majority of millennials now well into adulthood, marketers’ eyes are shifting toward a new generation of up-and-coming spenders — and they are unlike any demographic that has preceded them.

Gen Z is the first generation of digital natives, born into a world of cell phones, social media, and Amazon. Indeed, their lifestyles and shopping habits largely center around digital channels, with 88% agreeing they are more likely to buy products from Amazon than other e-commerce sites, according to Feedvisor data.

Exerting an annual spending power of $44 billion, Gen Z — while young now — is a consumer segment that is certainly not to be overlooked. As the oldest of this generation graduates college and enters the workforce, Gen Z’s spending power is only poised to grow. As a brand or seller operating on Amazon, having a strategy in place now to appeal to this digital demographic is pivotal to your business’s long-term success. 

To win the hearts of Gen Z consumers and harness their nascent spending power, you must first understand their unique cultural traits and shopping habits to inform not only your marketing strategy but also your product positioning, brand storytelling, pricing strategy, and more. 

In this guide, How to Appeal to Gen Z Consumers on Amazon, the second of our three-part generation series, discover the key characteristics of Gen Z consumers and their buying habits to help inform your marketing strategy and drive shopper loyalty.

About the Author

Natalie Taylor is the content manager at Feedvisor, where she oversees and executes on the company's content marketing strategy. Prior to her work at Feedvisor, she wrote for a B2B supermarket magazine, focusing on merchandising and marketing trends in the grocery industry.

What’s Revealed in the Guide?

  • Key characteristics of Gen Z consumers and their omnichannel shopping behavior
  • Never-before-seen statistics and actionable insights you can leverage to generate shopper loyalty
  • Bespoke strategies to position your brand story and product assortment to resonate with this generation’s values
  • Tips for optimizing your digital content for Gen Z’s preferred channels

With the data-backed insights and strategies outlined in this comprehensive guide, you will be equipped to tailor your business strategy to best appeal to Gen Z consumers, both on Amazon as well as the greater e-commerce space. By earning Gen Z shopper loyalty now, your business will be positioned for long-term success as this digitally native cohort grows its financial prowess.

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