How to Appeal to Gen Z Consumers on Amazon

With the majority of millennials now well into adulthood, marketers’ eyes are shifting toward a new generation of up-and-coming spenders — and they are unlike any demographic that has preceded them.

Gen Z is the first generation of digital natives, born into a world of cell phones, social media, and Amazon. Indeed, their lifestyles and shopping habits largely center around digital channels, with 88% agreeing they are more likely to buy products from Amazon than other e-commerce sites, according to Feedvisor data.

Exerting an annual spending power of $44 billion, Gen Z — while young now — is a consumer segment that is certainly not to be overlooked. As the oldest of this generation graduates college and enters the workforce, Gen Z’s spending power is only poised to grow. As a brand or seller operating on Amazon, having a strategy in place now to appeal to this digital demographic is pivotal to your business’s long-term success. 

To win the hearts of Gen Z consumers and harness their nascent spending power, you must first understand their unique cultural traits and shopping habits to inform not only your marketing strategy but also your product positioning, brand storytelling, pricing strategy, and more. 

In this guide, How to Appeal to Gen Z Consumers on Amazon, the second of our three-part generation series, discover the key characteristics of Gen Z consumers and their buying habits to help inform your marketing strategy and drive shopper loyalty.