How to Appeal to Millennial Consumers on Amazon

It is no secret that millennials receive the brunt of negative stereotypes and assumptions, but this generation is more powerful and critical to your Amazon business than you might think.

Wielding $600 billion in annual spending power, millennials make a majority of their retail purchases online and 91% agree that they are more likely to buy products from Amazon than other e-commerce sites, according to Feedvisor data.

With that spending power projected to exceed $1 trillion by 2020, millennials today are perhaps the most critical consumer segment for Amazon sellers and e-commerce businesses. However, their wants and needs are unique in that they represent a combination of old century qualities and new technology tendencies — leaving marketers often confused or uncertain of how to approach millennials to successfully draw their attention and dollars.

Amazon is an integral part of this demographic’s digitally driven purchase behavior across all stages of the purchase journey, so optimizing your brand presence and product detail pages on the platform is crucial. From authentic brand stories to customer centricity to promotions, millennials are particular about their preferred brands, products, and shopping methods.

Capturing this demographic’s digitally driven, ever-growing financial prowess is key to ensuring long-term, sustainable growth on Amazon’s platform. To do so, sellers and brands must understand the intricacies of millennial demands and shopping habits to inform targeted marketing and brand positioning that resonates with their wants and needs.