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How to Appeal to Millennial Consumers on Amazon

Discover millennials’ key characteristics and shopping habits to inform your marketing strategy and earn their coveted loyalty. By Natalie Taylor September 3, 2019
How to Appeal to Millennial Consumers on Amazon

It is no secret that millennials receive the brunt of negative stereotypes and assumptions, but this generation is more powerful and critical to your Amazon business than you might think.

Wielding $600 billion in annual spending power, millennials make a majority of their retail purchases online and 91% agree that they are more likely to buy products from Amazon than other e-commerce sites, according to Feedvisor data.

With that spending power projected to exceed $1 trillion by 2020, millennials today are perhaps the most critical consumer segment for Amazon sellers and e-commerce businesses. However, their wants and needs are unique in that they represent a combination of old century qualities and new technology tendencies — leaving marketers often confused or uncertain of how to approach millennials to successfully draw their attention and dollars.

Amazon is an integral part of this demographic’s digitally driven purchase behavior across all stages of the purchase journey, so optimizing your brand presence and product detail pages on the platform is crucial. From authentic brand stories to customer centricity to promotions, millennials are particular about their preferred brands, products, and shopping methods.

Capturing this demographic’s digitally driven, ever-growing financial prowess is key to ensuring long-term, sustainable growth on Amazon’s platform. To do so, sellers and brands must understand the intricacies of millennial demands and shopping habits to inform targeted marketing and brand positioning that resonates with their wants and needs.

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About the Author

Natalie Taylor is the content manager at Feedvisor, where she oversees and executes on the company's content marketing strategy. Prior to her work at Feedvisor, she wrote for a B2B supermarket magazine, focusing on merchandising and marketing trends in the grocery industry.

What Will You Uncover in the Guide? 

  • Distinctive traits of millennial consumers, including never-before-seen statistics around their shopping behavior on Amazon
  • Strategies for developing brand stories, product positioning, and social content that will resonate with their needs and interests
  • Steps to optimizing your product detail pages for millennials’ preferred mobile and social outlets
  • Actionable insights you can leverage to capture and retain their shopper loyalty

The data-backed insights and Amazon expert-curated strategies outlined in this guide will arm you with the knowledge you need to create a strategic approach to capturing the hearts and wallets of millennial consumers on Amazon as well as the greater e-commerce space. By earning the loyalty of this crucial consumer segment, your business will be poised for long-term success as digital-first millennials continue to grow their financial prowess.

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When you partner with Feedvisor, you automatically receive access to our true, AI-driven technology and hands-on team of e-commerce experts. Contact one of our team members today to learn more about our end-to-end solution for brands and large sellers on Amazon, Walmart, and e-marketplaces.

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