Resources - Playbooks
2020 Amazon Trends and Predictions You Need to Know
Amazon has made remarkable strides in a number of channels and initiatives over the last year. Solidifying its position as the No. 1 e-commerce marketplace in the U.S., the company this year surpassed Walmart as the largest global retailer and experienced its most successful Prime Day event yet — fueled by its added Prime benefits including free same-day and one-day shipping.
At the same time, the company this year has faced its fair share of challenges, many of which impact the livelihood of the brands and retailers that operate on its platform. Indeed, two-thirds of brands in 2019 said they are taking their own preventative measures to combat the sale of counterfeit products on Amazon, which has surmounted to a major conflict both on and off the platform.
In our latest report, we have outlined the biggest Amazon trends and occurrences of 2019, as well as our predictions for 2020 regarding Amazon’s initiatives, brands’ and retailers’ business strategies, industry growth projections, and consumer behavior.
What Will You Uncover in the E-Book?
- A recap of Amazon’s major trends and initiatives from 2019 and their implications for your business
- Details of Amazon’s advertising advancements and how to leverage them for your e-commerce ad strategy
- Statistics around brands, retailers, and consumers on Amazon and ways to leverage these insights to inform your 2020 business strategy
- 2020 predictions of consumer behavior and Amazon offerings as well as how to be prepared
As a brand or retailer on Amazon, it is imperative that you stay abreast of the trends and transformations occurring within the Amazon ecosystem as well as around consumers’ evolving behavior and demands. By leveraging the key statistics and insights within this report, your business will be well equipped to adapt and succeed in the year ahead.