Resources - Playbooks
E-Commerce Megatrends and What They Mean for Your Business
Stay on top of the latest e-commerce and marketplace trends.
Over the last few years, the retail landscape has been experiencing a dramatic evolution and brands and retailers are grappling with how to keep up. The “clicks to bricks” trend has taken hold, particularly among direct-to-consumer brands. There is a growing necessity to establish an omnichannel strategy that is cohesive across your offline and online channels, create increasingly personalized experiences catered to individual behaviors, and leverage data to make more impactful business decisions.
The way shoppers consume information, leverage social proof, and ultimately make purchases has been completely reconfigured. The increased penetration of mobile usage has given way to a rise in mobile commerce, consumers leverage touchpoints like Amazon and social media more than ever to research — and ultimately purchase — new products, and technological advancements allow brands and retailers to connect with audiences in new ways.
In this e-book, we breakdown the most relevant megatrends in the consumer landscape, connect them to specific retail subtrends that developed as a result, and outline how you can stay afloat, and even thrive, amidst a hypercompetitive online arena.
What Will You Uncover in the E-Book?
- Relevant technological innovations that are driving retail change, such as mobile and voice commerce
- Statistics on how marketplaces are enabling e-commerce growth and why every brand and retailer needs a thorough marketplace strategy
- Examples of how you can strengthen your consumer relationships and personalize interactions more effectively
- A look at how social commerce and augmented reality (AR) are starting to disrupt buying behaviors
The brands and retailers that will succeed are the ones that keep a constant pulse on consumer shopping habits, the state of key marketplaces such as Amazon, Alibaba, and Walmart, and technological advancements that enable new points of entry for existing and prospective customers.
With the summary of macro shifts to the consumer landscape and their corresponding subtrends outlined here, you will gain insight into what these patterns and developments mean for your business. Whether you need to use data in more tangible ways to enable personalization and customization or you are not sure where to begin when it comes to experimenting with voice-activated devices, this e-book contains best practices and strategies to help you solidify long-term profitability and growth.