Resources - Webinars
Tap Into Amazon DSP: A Key Component To Amazon Success
Stay on top of the latest e-commerce and marketplace trends.
With each year that passes, Amazon’s marketplace grows increasingly competitive, as more brands and sellers join the platform to be where their customers are. As a result, advertisers are investing in programmatic digital display ads, such as Amazon DSP.
Amazon DSP enables advertisers to reach exclusive Amazon consumers across platforms like desktop, mobile, over-the-top (OTT), and Amazon-owned sites and apps like IMDb. The DSP can help drive discoverability and maximize product sales when used in conjunction with Sponsored ads.
In this webinar, Doug Kaplan of Feedvisor explains the value of adding Amazon DSP to your ad mix, describes how to effectively use the tool in conjunction with Sponsored ads, and shares proven strategies that have enhanced the performance of Amazon DSP campaigns.