4 Ways Brands Are Innovating to Thrive in 2021

39% of consumers have increased their time spent on video and mobile games over the last year.

Over the last year, we have seen a fundamental shift in consumer behavior and shopping habits that is here to stay. Consumers are not only spending more time at home, but they are also spending more time on digital channels — particularly e-marketplaces, such as Amazon, Walmart, and Target.

However, for brands and retailers to succeed in today’s digital-first environment requires more than an e-marketplace strategy. Continuous innovation is key to keeping customers engaged, effectively adapting to market trends and shifts, and differentiating your business from the growing competition.

Brands must continue to expand their offerings to meet their customers’ evolving needs, adjust their marketing initiatives to align with new consumer behavior, and explore fresh ways to magnify the omnichannel experience to keep shoppers coming back for purchases.

This e-book, Rethinking E-Commerce: 4 Ways Brands Are Innovating to Thrive in 2021, examines four innovative strategies that real brands have leveraged during the pandemic to overcome circumstantial challenges, engage their customers, and reimagine the retail experience to drive growth in 2021 and beyond.