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4 Ways Brands Are Innovating to Thrive in 2021

Get inspired by real examples of brands that are rethinking e-commerce to differentiate their offerings and drive growth. By Natalie Taylor January 20, 2021
Rethinking E-Commerce: 4 Ways Brands Are Innovating to Thrive in 2021

39% of consumers have increased their time spent on video and mobile games over the last year.

Over the last year, we have seen a fundamental shift in consumer behavior and shopping habits that is here to stay. Consumers are not only spending more time at home, but they are also spending more time on digital channels — particularly e-marketplaces, such as Amazon, Walmart, and Target.

However, for brands and retailers to succeed in today’s digital-first environment requires more than an e-marketplace strategy. Continuous innovation is key to keeping customers engaged, effectively adapting to market trends and shifts, and differentiating your business from the growing competition.

Brands must continue to expand their offerings to meet their customers’ evolving needs, adjust their marketing initiatives to align with new consumer behavior, and explore fresh ways to magnify the omnichannel experience to keep shoppers coming back for purchases.

This e-book, Rethinking E-Commerce: 4 Ways Brands Are Innovating to Thrive in 2021, examines four innovative strategies that real brands have leveraged during the pandemic to overcome circumstantial challenges, engage their customers, and reimagine the retail experience to drive growth in 2021 and beyond.

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About the Author

Natalie Taylor is the content manager at Feedvisor, where she oversees and executes on the company's content marketing strategy. Prior to her work at Feedvisor, she wrote for a B2B supermarket magazine, focusing on merchandising and marketing trends in the grocery industry.

What Will You Discover in the E-Book? 

  • How brands pivoted their product offerings to meet consumers’ needs
  • Unique ideas to create a sense of community and interaction on digital channels
  • Ways to effectively magnify the omnichannel experience

Examining the approach and strategies these brands have leveraged over the last year to overcome various challenges and drive engagement will help inspire your own innovations to thrive in the new normal of retail.

Learn what Feedvisor can do for your business.

When you partner with Feedvisor, you automatically receive access to our true, AI-driven technology and hands-on team of e-commerce experts. Contact one of our team members today to learn more about our end-to-end solution for brands and large sellers on Amazon, Walmart, and e-marketplaces.

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