Resources - Playbooks
Amazon Customer Retention: How to Turn New Digital Shoppers Into Loyal Customers
Stay on top of the latest e-commerce and marketplace trends.
Amazon maintains a 93% retention rate of Prime membership after one year of service.
In today’s digital-first economy, consumers are flocking to Amazon’s marketplace in record-breaking numbers.
Over the last year, according to Digital Commerce 360, the retail giant has acquired more than 14 million new Prime members who repeatedly return to its platform for everyday purchases. Certainly, it is Amazon’s maniacal focus on customer centricity that drives its remarkable retention rates and fuels its continued growth and success.
Customer retention on e-marketplaces is quite different than that for physical stores, as they generally offer fewer opportunities for brands and retailers to directly engage with their customers. Taking a unique and thoughtful approach to customer retention is essential to standing out in a rising sea of competition.
After the spike in holiday demand, what are you doing to keep customers engaged with your brand or products? What strategies can you borrow from Amazon to ensure your new digital buyers become loyal customers?
In The Amazon Customer Retention Playbook, our experts reveal specific strategies and tactics you can leverage to optimize the consumer journey on Amazon, appeal to shoppers’ needs, and increase your customer retention rate.
What Will You Discover in the Playbook?
- How to provide a seamless shopper journey that fosters engagement and conversion
- Examples of how advertising drives product awareness and exposure
- The role of personalization and the types of incentives that appeal most to today’s consumer
- Proven tactics to master customer retention and promote shopper loyalty
New customer acquisition can be up to 25 times more expensive than retaining an existing customer. Use the strategies in this playbook to reduce overall business costs in the long term.
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