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eBay Highlights Small Businesses in New Holiday Marketplace
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eBay is tapping into social media to help small businesses reach more customers this holiday season.
The company recently partnered with Pinterest to launch its first-ever virtual Holiday Marketplace, featuring a curated selection of unique items from smaller, independent sellers and retailers that operate on eBay.
The Holiday Marketplace is featured on eBay’s Pinterest page, touting a range of items from small businesses, including collectible sneakers, vintage toys, hand-drawn cards, and luxury accessories.
In addition to a range of giftable products, shoppers can visit the dedicated marketplace for holiday inspiration and advice from the sellers themselves, including: Breedlove Beauty Co., Burbank Sportscards; Dippity and Snark; Hops and Nuts; Linda’s Stuff; Sarge & Red’s; Sole Supremacy; Sweetlees Boutique; and Sweet Pea Spices.
Now through December, the sellers will be conducting weekly takeovers of eBay’s Instagram page to share expert gift picks for a range of budgets and personas, as well as a behind-the-scenes look into the sellers’ holiday strategies.
eBay Ups Support for Small Businesses
Shoppers today use social media channels to read reviews and gain social proof, learn about a specific product’s features or benefits, discover new products or brands, and even experiment with purchasing directly on the platform.
With more consumers leveraging social media to inform their purchase decisions, eBay’s Holiday Marketplace and Instagram takeovers offer small businesses the opportunity to reach shoppers at various stages of their purchase journeys, where they can engage with the seller, learn about the product, and have a personalized shopping experience that entices conversion.
eBay’s efforts come at a time in which many small businesses are struggling in the face of brick-and-mortar store closures, in-person shopping restrictions, and a massive shift in consumer behavior to digital shopping channels.
Indeed, over half of consumers plan to do most of their holiday shopping online this year and 57% still have hesitations about visiting a retail store due to health or safety concerns, according to Feedvisor’s report, 2020 Holiday Shopping Preview: Consumer Trends, Sentiment, and Insights for Q4.
In addition to the Holiday Marketplace, eBay this year has taken several steps to help support small businesses in the current climate. The company introduced a new service, BULQ, which enables seller to purchase a resell excess inventory from large retailers, partnered with a personal loan platform to provide sellers quick access to financing, and rolled out an accelerator program, Up & Running, designed to help independent retailers without an e-commerce presence traisition to online.
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