Walmart and eBay 101: Expanding Your Online Presence Beyond Amazon

Even before the COVID-19 pandemic, online marketplaces — or e-marketplaces — were reshaping the e-commerce landscape. 

Drawn to their convenience, vast assortment, and enticing prices, the majority of consumers preferred to shop on e-marketplaces over other e-commerce channels: 89% preferred Amazon, followed by Walmart (52%) and eBay (43%), while just 21% of consumers preferred a brand’s own e-commerce website, according to Feedvisor consumer data. 

In today’s pandemic economy, consumers have come to rely on e-marketplaces more than ever before. However, brands and sellers that relied on a single selling channel during the height of the COVID-19 crisis saw their businesses suffer — despite the rise in demand — due to delivery delays, price wars, supply chain issues, and more. 

Having a diversified marketplace strategy is crucial to mitigating your risk exposure and safeguarding your business as you scale. Although Amazon is at the center of the marketplace ecosystem with regard to both e-commerce share and audience size, there is significant opportunity on Walmart and eBay for incremental revenue growth. 

In this guide, How to Diversify to E-Marketplaces Beyond Amazon, we provide a comprehensive overview of Walmart and eBay, as well as critical details you need to know about getting started and operating on these platforms once you have established a sound Amazon presence.