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Walmart and eBay 101: Expanding Your Online Presence Beyond Amazon

Discover the benefits of marketplace diversification and how you can get started on the two most popular platforms aside from Amazon. By Catie Grasso July 16, 2019
Walmart and eBay 101: Expanding Your Online Presence Beyond Amazon

Online marketplaces are rapidly shifting the e-commerce landscape as well as consumer trends and behaviors. In addition to Amazon, 52% and 43% of consumers shop on Walmart and eBay, respectively, and the platforms were the shopping destinations that consumers chose over alternatives such as retailer and brand websites, as well as specific sites like Wayfair, Jet, and Overstock. 

Although Amazon is at the helm of the marketplace ecosystem with regard to both e-commerce share and audience size, there is a significant opportunity on Walmart and eBay for incremental revenue growth. Together, these three key marketplaces all makeup a holistic e-commerce strategy, so you need to know how to position Amazon at the center and leverage Walmart and eBay as supporting platforms. 

In this guide, How to Diversify to Online Marketplaces Beyond Amazon, we provide a comprehensive overview of Walmart and eBay, as well as critical details you need to know about getting started and operating on these platforms once you have established a sound Amazon presence. 

Catie Grasso
About the Author

Catie Grasso is a content manager at Feedvisor where she oversees and executes on the company's content strategy. She enjoys running, trying new restaurants, and traveling.

What Will You Discover in the Guide?

  • Benefits to expanding your reach to new marketplaces, such as mitigating risks associated with single-channel selling
  • What you need to know to get started on eBay and Walmart, such as fees and listing creation policies
  • The number of sellers that are operating and advertising on eBay and Walmart, in addition to Amazon
  • Actions eBay and Walmart are taking to compete directly with Amazon and key differences between the platforms

By expanding your portfolio of selling channels to include Walmart and/or eBay, you will be able to generate sustainable business growth and security, increase exposure of your product catalog, and get in front of new customers. 

Channel diversification can yield other benefits in addition to risk prevention — you can test and study market conditions and how they vary by platform, understand specific buyer types, and make stronger catalog, pricing, and inventory decisions.

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