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Resources - Playbooks
The 2021 Amazon Consumer Behavior Report
In its fourth installation, The 2021 Amazon Consumer Behavior Report provides a comprehensive and detailed view into the minds and wallets of over 2,000 U.S. consumers. This includes the impact of Covid-19 on consumers’ buying habits and the evolution of their online media consumption and shopping behaviors, plus comparisons to pre-pandemic statistics.
What’s Revealed in the Report:
- Compelling statistics around the platforms consumers prefer to make a purchase on
- The type of Ads that resonate the most with consumers
- Which loyalty programs consumers are subscribed to and the incentives that motivate them to make a purchase
- How the holidays impact purchase decisions and so much more!
