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Amazon Expert Briefing — Brands & Amazon: Data-Driven Insights and Perspectives

In the first installation of Feedvisor's Amazon Expert Briefing blog series, President and COO Dani Nadel details the opportunity available to brands on Amazon. By Dani Nadel January 30, 2019
Amazon Expert Briefing — Brands & Amazon: Data-Driven Insights and Perspectives

Amazon Expert Briefing — Brands & Amazon: Data-Driven Insights and Perspectives

The Amazon Expert Briefing series focuses on Feedvisor’s hands-on expertise across price, advertising, and brand optimization and intelligence, with Amazon at the center. This post is led by Feedvisor’s President and Chief Operating Officer, Dani Nadel.

Amazon has solidified its position as the most powerful marketplace in online retail, taking ownership of nearly 50% of the U.S. e-commerce market. Consumers have migrated to Amazon for their product searches, with nearly nine out of ten shoppers visiting the platform during their product purchase cycle and 50% of consumers beginning their searches on it.

For brands, integrating Amazon as part of their greater e-commerce strategy represents significant opportunity. Brands can expand their audiences, fortify their brand identities, diversify their revenue streams, or tackle business-specific goals such as liquidation or profit generation, among other benefits. Whether brands are operating with a 1P, 3P, or hybrid model, Amazon offers a dynamic platform that they can capitalize on to drive awareness and engagement, build influence, and understand real-time consumer behaviors and trends.

Dani Nadel
About the Author

Dani is the President and Chief Operating Officer at Feedvisor. She is a recognized marketing and digital expert with more than 20 years of hands-on experience managing nationally recognized consumer and corporate brands.

Navigating the Amazon landscape can be a complex undertaking due to a plethora of data, competitive pressures, inefficient workflows, and a lack of control over marketplace representation. Brands need AI-powered technology, data-driven intelligence, and hands-on Amazon expertise to reduce that complexity, create operational efficiencies, and support growth on an ongoing basis. We recognize how critical this opportunity is and we have aligned our company’s vision in support of brands’ needs.

This report, Brands & Amazon: Insights, Opportunities, and Concerns in the Age of E-Commerce, evaluates the journeys of more than 500 U.S. brands and their relationships with Amazon — how the platform fits into their overall e-commerce plan, motivating factors for selling on it, advertising goals, monthly ad spend and annual revenue figures, and specific strategies for driving sales, in addition to other compelling insights.

In an age where online retail is a dominating force and brands need a cohesive plan to simultaneously protect their equity and drive sales, we hope that you extract the insights that will add the most value to your operation and enable you to optimize your end-to-end Amazon strategy — whether you are a brand, retailer, or seller.

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