1. Attract Positive Customer Reviews
As discussed above, customer reviews matter and are an important piece of the puzzle for improving your rank and conversions on Amazon.
Products with four stars or higher ratings are more likely to make it to the top of Amazon’s search results.
Reactively Responding to Reviews
In order to be rated higher, you should be checking in on your reviews and creating a feedback strategy to respond to any negative (and positive) reviews as soon as possible. You want current and future customers to know that your store prioritizes customer satisfaction.
All follow-up should be done promptly, and responses should provide any necessary next steps or answers to questions from the review.
Proactively Bring In More Reviews
Brands receive 3x–10x more reviews when they ask their buyers. For more product reviews, you can reach out to consistent and recent shoppers for a review.
Try utilizing buyer-seller messaging (BSM) or the Request a Review button on Amazon when asking for reviews. Sellers have 30 days to ask their customers for a review, so be sure to enact it shortly after purchase if it is part of your plan.
Remember that Amazon sends automatic emails asking buyers to leave reviews. You don’t want to send too many reviews prompts to your customers, so be sure that sending out a second reminder is necessary before enacting your product review strategy.
Further Reading: How to Increase Amazon Product Reviews on Holiday Sales
Your goal for each product ASIN is for a minimum of 15 customer reviews with a 3.5-star rating. Although, getting closer to a 4-star rating will give you a competitive advantage for the holidays. Remember that the biggest and best brands have hundreds or thousands of product reviews, so you should be working towards achieving those numbers all year round to better compete during the holidays.