Explore the leading resources for learning about the latest industry trends and how to optimize your strategies for selling on Amazon.By Matt JuulJune 11, 2021
Stay on top of the latest e-commerce and marketplace trends.
Whether you are a seasoned Amazon seller or a newcomer to the platform, knowing which education resources you can trust is crucial to finding answers to key questions and staying up to date on emerging trends.
From forums and social media groups to in-depth video tutorials produced by Amazon, there are a plethora of places that sellers can turn to for expert insights into best practices for optimizing your Amazon strategies.
Here are five of the top education resources that leading sellers rely on to get the facts about the ever-evolving e-marketplace landscape, as well as any updated information that can impact their ability to sell on Amazon.
From explainer articles to FAQ pages, Amazon has created many dedicated resources for educating sellers. However, the company’s most informative and accessible content may be its Seller University series.
Available to watch for free on YouTube as well as through your Seller Central account, these training videos cover a majority of the common questions and important processes that are integral for selling on Amazon.
Although the themes are mostly geared towards educating beginners, veteran sellers who need refreshers on topics like A+ Content best practices or tips for managing inventory will also find Seller University’s video breakdowns useful.
2. Amazon Seller Forums
Another resource provided by Amazon is its Seller Forums, a message board-style platform where real sellers gather to discuss the latest trends and crowdsource ideas for tackling any issues that may come up.
Seller Forums is a great space to turn to when specific questions or topics unique to your situation arise. You can rely on the wisdom of the crowd to help inform your next moves based on whether other sellers have encountered similar problems and how they addressed them.
Allowing you to filter posts by categories like Amazon Sponsored Products, Fulfillment by Amazon, and more, sellers can use the platform to research and stay up to date on a variety of topics relevant to their strategic needs.
3. Seller Groups on Facebook
Beyond Amazon-supported content, sellers are also leveraging virtual groups on social media as additional education resources and for networking with other Amazon sellers.
In particular, Facebook has become a top platform where sellers are gathering to share their stories and talk through topics related to maximizing their results on Amazon. Similar to Seller Forums, the true benefit of using Facebook groups is the ability to get answers to questions that are unique to your business’ needs, directly from other sellers who may be facing similar issues.
However, since Facebook is a more intimate platform that showcases a user’s personal information, many of the top groups like Amazon FBA High Rollers and Amazon Insiders – FBA Sellers are private groups, which means you have to be approved to join as a member before you can post or read any of the discussion threads.
4. Seller Subreddits on Reddit
Another top social media platform that Amazon sellers frequently turn to is Reddit. While it shares many of the same benefits as Seller Forums and Facebook groups, the power of Reddit is in its ability to create active, dedicated communities around hyper-specific topics.
With most subreddits open for public viewing, sellers can browse top spaces like r/AmazonSeller or r/FulfimmentbyAmazon to research a topic without even needing to sign up and create a Reddit account.
However, if you are interested in contributing as a member of these subreddits, you can create an account for free in order to join and start posting your questions. Just make sure that you follow each subreddit’s rules around posting etiquette and account requirements.
5. Expert Thought Leadership Content
As the e-marketplace landscape evolves, it is important to get the perspective of today’s leading experts so you can continually optimize and refine your strategies for selling on Amazon.
Make sure you are staying up to date by reading the latest thought leadership pieces, attending virtual conferences with e-commerce leaders, as well as any other relevant activities that offer expert insights.
Start by exploring Feedvisor’s library of content for sellers, including our collection of reports, webinars, and other resources created by our Amazon experts that will help you understand the industry better and provide you with top tips for optimizing your strategies to get the best results.
Matt Juul is a content writer at Feedvisor, where he contributes to the company's content marketing initiatives. Prior to joining Feedvisor, he was a content marketing writer and podcast host for a business aviation brokerage.
Final Thoughts
Amazon sellers know that, in order to stay ahead of the curve, they have to rely on expertly crafted education resources for the latest information on new trends or developments that can impact their business.
Make sure you are turning to the right people and platforms that will inform your strategies using data and real-world experiences. Also consider using an AI-first optimization technology like Feedvisor, which can provide even more in-depth insights into your business.
Learn what Feedvisor can do for your business.
When you partner with Feedvisor, you automatically receive access to our true, AI-driven technology and hands-on team of e-commerce experts. Contact one of our team members today to learn more about our end-to-end solution for brands and large sellers on Amazon, Walmart, and e-marketplaces.
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