Resources - Playbooks
2019 Amazon Prime Day Playbook
Stay on top of the latest e-commerce and marketplace trends.
Did you know that 31% of consumers expect to make a purchase on Prime Day 2019? What implications does this have for you as a seller or brand on Amazon? Given that the highly anticipated holiday is slated to be one of the largest online shopping events of the year, you should act now to ensure that you have an effective Prime Day strategy in place before the big day.
While the date for Prime Day 2019 has not yet been announced, the global shopping holiday will likely fall around the same time it did last year — mid-July for 36 hours. Due to the fact that the increase in search and sales volume that takes place on Prime Day itself, as well as the few days before and after the event, it is important to proactively prepare your listings, advertising strategy, price optimization plan, and more to ensure the highest potential ROI.
In the 2019 Amazon Prime Day Playbook, you will discover innovative ways to stand out from the competition and capitalize on the high-quality traffic on Prime Day. With the strategies outlined in the playbook, you will be equipped to achieve your Prime Day sales goals and exceed performance standards and customer satisfaction.
What Will You Discover in the Playbook?
- Key dates to know, such as the deadline for submitting Lightning Deals for Prime Day and when FBA inventory is due
- How to optimize your product listings to generate discovery and conversion
- Step-by-step details on how to qualify for and submit Lightning Deals
- How to leverage advertising to maximize your Prime Day impact
- The importance of a SKU-by-SKU pricing strategy and utilizing technology to support your business
Amazon Prime members are a critical audience to reach — nearly half (48%) shop online at least once a week. These high-value shoppers purchase frequently, spend more, and are very dialed in to Amazon shopping events for the deals and discounts they provide. By priming your operation for the large scale holiday, you will effectively be able to transform these valuable consumers into repeat customers.
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