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Amazon Advertising Basics: A Beginner’s Guide to Getting Started
Stay on top of the latest e-commerce and marketplace trends.
2018 was a significant year for Amazon’s advertising arm, as it experienced tremendous organic growth and surpassed Oath and Microsoft to usurp the position of No. 3 U.S. digital advertising seller. While the company is gradually making gains on Facebook and Google’s established lead in the digital ad market, we anticipate that they will continue to prioritize their advertising ambitions, expanding their offerings and trialing new features and beta programs.
What does this mean for brands and retailers? If you have been long considering advertising on Amazon, now is the time to start. If you are not sure where to begin and don’t know what resources are involved, we have put together this Amazon Advertising Basics guide to answer your questions about how to begin, from initial planning and strategy to execution and beyond.
What Will You Discover Inside the Guide?
- Key steps to take before you begin, such as defining your business goals for advertising
- Sponsored Products 101, everything you need to know about the powerful ad type that you should kick off your advertising strategy with
- A dedicated workflow to creating your first campaign
- How to integrate keyword match type and targeting and effectively allocate ad spend
Advertising on Amazon can enable you to reach a larger audience, increase sales, and increase your customer base. It can also have a positive impact on your organic ranking and engagement, driving strong results to the KPIs that are most important for your business. In this guide, we have put together actionable recommendations and expert-backed strategies to help you successfully launch Amazon Advertising campaigns to drive ROI.