Resources - Playbooks

How to Manage Price Wars on Amazon

Amazon price wars occur thousands of times a day. Download our eBook, "Price Wars: Overtaking Your Competition on Amazon," to find out how to manage them. By Yaffa Klugerman February 19, 2017
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About the Author

Yaffa Klugerman is a content writer for Feedvisor. She recently moved to Israel from Detroit, where she worked in marketing and public relations. She enjoys swimming, good books, and a generous cup of iced coffee.

It seems easy enough: Slash your price by a penny or two, win the Buy Box, and the majority of sales go straight to you. But the plan backfires when another seller adopts the same strategy, and you both continue to reduce prices in a race to the bottom until any profits — if at all — are minimal.

In today’s competitive Amazon arena, such price wars occur tens of thousands of times a day, and can take place within just a few minutes. During that short period of time, prices can drop dramatically.

Do you have a strategy for effectively overtaking your competition?

Our eBook, “Price Wars: Overtaking Your Competition on Amazon,” can show you how. As part of our continuous efforts to improve our algorithmic Amazon repricer, our team of data scientists tracked 10 million Amazon products and identified over 60,000 price wars per day. Our research resulted in bringing you the ultimate guide to identifying and managing price wars.

Our new eBook provides insights such as:

  • How often price wars take place
  • How many competitors are involved
  • How shipping time plays a part
  • How best to manage price wars

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