Resources - Webinars

Why Brands Need a 3P Marketplace Strategy on Amazon

Nearly three-quarters of 1P brands want to expand to Amazon’s 3P marketplace. Discover how a 3P strategy can help brands reach new customers and maximize their marketplace impact. By Natalie Taylor February 28, 2020

About the Author

Natalie Taylor is a content marketing writer at Feedvisor, where she produces digital content and oversees the webinar strategy. Previously a B2B grocery reporter, she enjoys cooking, traveling, and seeing live music.

Nike. Birkenstock. Ikea. Ralph Loren.

Numerous name brands have chosen to end their business with Amazon, citing various challenges associated with selling on the marketplace such as couterfeits and lack of access to customer insights. However, despite leaving the platform, their products continue to be sold on Amazon, often by unauthorized sellers.

To maintain control over brand value, the solution is not for brands to abandon the marketplace but to adjust their strategy. Nearly three-quarters (72%) of 1P brands in 2020 say they want to expand to Amazon’s 3P marketplace, according to our recent report, “Brands and Amazon in the Age of E-Commerce.”

In this webinar, Feedvisor’s VP of Sales, Brian Liebman, outlines Amazon’s importance to brands’ e-commerce strategies and reveals how a 3P strategy will enable brands — big and small — to acquire new customers, increase sales volume, and maximize their marketplace impact.