Why Brands Need a 3P Marketplace Strategy on Amazon
Nearly three-quarters of 1P brands want to expand to Amazon’s 3P marketplace. Discover how a 3P strategy can help brands reach new customers and maximize their marketplace impact.By Natalie TaylorFebruary 28, 2020
About the Author
Natalie Taylor is the content manager at Feedvisor, where she oversees and executes on the company's content marketing strategy. Prior to her work at Feedvisor, she wrote for a B2B supermarket magazine, focusing on merchandising and marketing trends in the grocery industry.
Nike. Birkenstock. Ikea. Ralph Loren.
Numerous name brands have chosen to end their business with Amazon, citing various challenges associated with selling on the marketplace such as couterfeits and lack of access to customer insights. However, despite leaving the platform, their products continue to be sold on Amazon, often by unauthorized sellers.
To maintain control over brand value, the solution is not for brands to abandon the marketplace but to adjust their strategy. Nearly three-quarters (72%) of 1P brands in 2020 say they want to expand to Amazon’s 3P marketplace, according to our recent report, “Brands and Amazon in the Age of E-Commerce.”
In this webinar, Feedvisor’s VP of Sales, Brian Liebman, outlines Amazon’s importance to brands’ e-commerce strategies and reveals how a 3P strategy will enable brands — big and small — to acquire new customers, increase sales volume, and maximize their marketplace impact.
Thank you for signing up for our emails. You will receive a confirmation shortly.
This site uses functional cookies and external scripts to improve your experience.
You may change your settings at any time. Your choices will not impact your visit.
