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Why Brands Need a 3P Marketplace Strategy on Amazon

Nearly three-quarters of 1P brands want to expand to Amazon’s 3P marketplace. Discover how a 3P strategy can help brands reach new customers and maximize their marketplace impact. By Natalie Taylor February 28, 2020
Why Brands Need a 3P Marketplace Strategy on Amazon
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About the Author

Natalie Taylor is the content manager at Feedvisor, where she oversees and executes on the company's content marketing strategy. Prior to her work at Feedvisor, she wrote for a B2B supermarket magazine, focusing on merchandising and marketing trends in the grocery industry.

Nike. Birkenstock. Ikea. Ralph Loren. 

Numerous name brands have chosen to end their business with Amazon, citing various challenges associated with selling on the marketplace such as couterfeits and lack of access to customer insights. However, despite leaving the platform, their products continue to be sold on Amazon, often by unauthorized sellers.

To maintain control over brand value, the solution is not for brands to abandon the marketplace but to adjust their strategy. Nearly three-quarters (72%) of 1P brands in 2020 say they want to expand to Amazon’s 3P marketplace, according to our recent report, “Brands and Amazon in the Age of E-Commerce.” 

In this webinar, Feedvisor’s VP of Sales, Brian Liebman, outlines Amazon’s importance to brands’ e-commerce strategies and reveals how a 3P strategy will enable brands — big and small — to acquire new customers, increase sales volume, and maximize their marketplace impact.

Learn what Feedvisor can do for your business.

When you partner with Feedvisor, you automatically receive access to our true, AI-driven technology and hands-on team of e-commerce experts. Contact one of our team members today to learn more about our end-to-end solution for brands and large sellers on Amazon, Walmart, and e-marketplaces.

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In this webinar, Feedvisor was joined by Ryan Williams of RISE Brewing Co. to discuss how Amazon 1P brands can transition to the 3P marketplace, the key benefits associated with the migration, and the latest on Amazon's vendor news.

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