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What is the Amazon Influencer Program?
The interest in working with influencers has skyrocketed during the pandemic. eMarketer estimated that 67.9% of US marketers with 100 or more employees used influencers for paid or unpaid brand partnerships in 2021. That’s why it is no surprise to hear that Amazon’s Influencer program has also increased in popularity, a trend we predicted for this year.
Influencers are becoming an impactful marketing strategy for brands to boost awareness, sales, and gain credibility. It is also one of the best ways to tap into a specific or niche target audience without needing to be overly “salesy.”
To stand out in the competitive online marketplace, finding the right influencer pairing will better help you connect with your target audience. Continue reading to learn more about the Amazon Influencer program and how you can get started.
Stay on top of the latest e-commerce and marketplace trends.
The Amazon Influencer Program Explained
What’s the Difference Between Amazon Influencers and Amazon Affiliates?
The Amazon Influencer Program is an extension of the Amazon Associates affiliate marketing program that qualifies social media influencers. This is one of the largest affiliate marketing programs globally, allowing for creators, publishers, and bloggers.
Unlike those in the Amazon Associates program, Amazon influencers get to create a personal storefront, where they talk about different products from brands and sellers on Amazon.
Influencers earn a commission on Amazon products purchased from their storefront, or unique links (UTMs) shared outside of Amazon on other social media sites like YouTube. Influencers in the program generally have a specific niche that determines the Amazon items they showcase.
Amazon Influencer Program Requirements
How do you qualify for the Amazon Influencer program? The process to qualify for the Amazon Influencer Program is more competitive than the Amazon Associates program, though the requirements remain vague.
For Amazon Influencer program eligibility, Amazon reviews your social media account to determine if you would be a good fit and takes into consideration the following:
- Number of followers on Instagram, Youtube, or Facebook (Amazon does not disclose an exact number of followers)
- Engagement levels on social channels
- Post count and consistency
- Location of the influencer (currently, the Amazon Influencer Program is only available in the U.S.A., the UK, Canada, and India)
How to Use Amazon Live with Influencers
Amazon Live allows you to utilize your influencers in real-time with engaging livestreaming videos that will enable your influencers to engage with shoppers. For example, Carla Stevenné, an Amazon Live influencer in the beauty category, shared the real-time impact her livestreams have made on purchases.
Stevenné explains, “I’ve had people leave a question in my chat on my livestream as I’m sharing something, and I’ll answer it, and they’ll say, ‘Okay, I’m going to add this to my cart right now. They’re letting me know they just purchased it because I answered that question live.”
Utilizing the Amazon Influencer program can help you gain visibility on high-profile days like Amazon Prime Day or Cyber Monday. Live video demonstrations during high sales days can boost customer engagement and help your product stand out among similar products.
More Resources: The Ultimate Prime Day 2022 Planning Hub
The more competitive Amazon has become, the more crucial it is to utilize the tools Amazon provides to help your business stand out. Differentiating yourself is key in the saturated marketplace.
Products that Amazon Live Influencers recommend during livestreams appear underneath the video, so shoppers can easily purchase the product while continuing to watch the livestream.
How to Find Amazon Live Influencers
The easiest way to find Amazon Live influencers is to go to Amazon Live and sort by the categories that are most similar to your brand or products.
The current Amazon Live categories include:
- Featured Creators
- Get Fit At Home
- Featured Beauty
- Upcoming Streams
- Amazon Live
- Fashion & Beauty
- Sports & Health
- Toys and Games
- Movies and TV
- Video Games
- Amazon Devices
Further Reading: How to Drive Brand Awareness With Amazon Live
Amazon Influencer marketing, done correctly, can have huge returns on investment, especially when paired with growing social media platforms or livestreaming like Amazon Live. If you are hesitant to begin reaching out to influencers, you can use Amazon Live as a brand to engage in real-time by creating a self-service stream. This allows you to keep complete control over the content.
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