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The Amazon unBoxed Recap 2022
UnBoxed 2022 was once again used by Amazon Ads to announce many new updates and changes, including video ads, streaming content, omnichannel ad metrics, and tracking tools.
Interactive ads, in particular, have moved up in importance drastically, with interactive video ads as an important component of advertising strategies with Amazon due to their ability to catch and hold consumers’ attention and interest, getting 47% more viewing time than static ads. Paired with these video strategies are new or improved methods of effectively tracking these ad types with tools like AMC.
Last year at unBoxed 2021, there was a deep focus on the newly launched AMC along with updates to Twitch, Amazon Follow feature, and more that you can read about here.
If you weren’t able to attend or want an overview of all of the new and upcoming changes to Amazon Ads, continue reading to learn about the major updates Amazon announced at this year’s unBoxed event.
Table of Contents:
- Amazon Sponsored Ad Updates & Betas
- Amazon DSP Updates & Betas
- Amazon Ad Measurement Updates & Betas
Sponsored Product Campaign with Presets
Presets can now be found in the ads console for all new products, giving you Amazon-recommended campaign settings like daily budgets or bidding strategies.
This new feature makes it easier to get started when launching a new product on Amazon or starting a campaign. Amazon Ads found that campaigns launched using available presets observed a 77% increase in clicks and a 29% increase in conversions compared to campaigns that did not utilize presets.
Who can use it? This feature is available in the U.S. for all sellers in the advertising console.
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Amazon Brand Lift Beta Now Available in the UK
This beta was once only available in the U.S. but has now expanded to include UK advertisers. Advertisers can now quantify campaign marketing objectives with this beta through the use of the Amazon Shopper Panel.
Who can use it? Any advertisers in the U.S. or UK with Amazon DSP or Amazon Ad API
Pre-Campaign Planning Tools
Amazon Ads announced two new pre-campaign planning tools that you can use when getting started with launching a new product or campaign type: Audience Research (beta) and Creative Testing (beta).
Audience Research (beta)
This new beta allows advertisers to design, launch, and view reporting from studies conducted with the Amazon Shopper Panel in the Amazon DSP console. These studies will allow them to get feedback from relevant personas with survey-based feedback.
Creative Testing (beta)
The Creative Testing (beta) allows advertisers to test different images and videos for upcoming brand campaigns through surveys. This is currently only available in the U.S. located in the Studies page of Amazon DSP.
Every year Amazon Ads continues to make updates and release new betas to help you perfect your advertising strategies, but it can be difficult to keep up with it all. As a certified Advanced Amazon Ads Partner, our experts at Feedvisor can keep you in the know for upcoming changes and help you quickly adapt your campaigns or test out new features and betas.
Discover why leading brands and top sellers on Amazon work with Feedvisor to outpace their competition and drive growth through advertising and repricing. Try Feedvisor free for 14-days.