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Buy Box Series: 3 Things Amazon Sellers Need to Know About the Mobile Buy Box
Stay on top of the latest e-commerce and marketplace trends.
Amazon sellers know that winning the Buy Box is crucial to making sales. What they may not know is how the mobile version of the Buy Box affects them.
Amazon mobile shopping is steadily on the rise. During the 2013 holiday period, over 50% of Amazon customers shopped via mobile, purchasing at extremely high frequencies. Recognizing this, Amazon made their app free for most mobile devices and its look and feel is similar to their main sites.
Mobile Buy Box vs Desktop Buy Box
The differences between the mobile Buy Box and the desktop Buy Box are important ones. On a desktop or laptop, a buyer sees all the info about a particular product at a glance. To purchase a particular product, the buyer can either go straight to the Buy Box, choose a seller from the Other Sellers on Amazon box, or click on the link that will take them to all sellers? offerings on the Offer Listing Page.
The 2 Crucial Differences of the Mobile Buy Box
On a mobile, the customer has to scroll down a vertical chain of information. The Buy Box appears directly beneath the product image and price, so if someone likes what they see, there is no reason to scroll down any further. They can click? Buy now? immediately to make their order, without even having seen the link to all the other offerings on the Offer Listing page.
No “Other Sellers” Option
There is also no other Sellers on Amazon box on Amazon Mobile, which means that the potential buyer can only see the name of one seller the one who has won the Buy Box.
3 Keys About the Mobile Buy Box
1. Half of your sales come from mobile Buy Box: Statistically speaking, at least 50% of your sales will come from the mobile Buy Box.
2. Mobile Buy Box drives Buy Box sales: The mobile Buy Box is even more prominently featured than the desktop Buy Box, giving a huge boost to Buy Box sales.
3. Winning the Buy Box is a must: On a mobile, winning the Buy Box is the only way for sellers to get their name shown on the page.
With the growing popularity of mobile purchases from Amazon, it’s more crucial than ever before for sellers to win the Buy Box. Check out the Buy Box Bible to learn more strategies to succeed on Amazon.
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