How to Get Customers Outside of Amazon to Visit Your Brand Store
Shoppers can find Amazon Brand Stores in a variety of ways on Amazon, including a direct URL, brand search on Amazon, Sponsored Brands ads, and organic shopping results. Because of the higher-than-average conversion rates on Brand Store pages, many brands are now looking to find more ways outside of Amazon to drive traffic to their Store.
But with search traffic on Amazon being as competitive as it is, it has become even more important to utilize different strategies to drive brand store traffic, giving brands more control over what a shopper sees.
Continue reading to learn three methods you can use to bring more traffic outside of Amazon directly to your Store.
1. Amazon DSP
Advertising has become a necessity for Amazon brands and sellers.
Sponsored Brand Ads
Advertising your products helps you boost brand awareness and build your funnel. Although there are a wide variety of ad types and options on and off Amazon, we recommend starting with Sponsored Brand Ads to boost visits to your Brand Store. These highly coveted PPC campaign ads use keywords or product (ASIN) targets that appear above or within organic search results on Amazon and product detail pages.
After building successful Sponsored Brand campaigns on Amazon to learn what works and what doesn’t, you can begin to expand to off-Amazon ads through the use of the Amazon demand-side platform (DSP).
Amazon DSP Ads
DSP ads are generally used with a higher funnel goal, driving brand awareness and impressions. DSP is a great way to expand your brand’s audience through the use of contextual targeting to pinpoint users searching or browsing for items relevant to products in your catalog.
DSP ads can be directed to different pages on your Amazon Brand Store, giving you more complex audience targeting while directing shoppers to a targeted page focused solely on your brand and top-selling products.
The advertising options for DSP are endless, including advertising with video, and audio, including static and video options on platforms like Twitch and even in-store at physical locations like Whole Foods Market and Amazon Fresh.
Further Reading: Your Guide to Understanding Your DSP Metrics and Strategies